ROCKY MOUNT, Va., April 16 /PRNewswire/ -- TSI, a professional services organization supporting the retail industry, has joined the Retail Broadband Alliance, an industry consortium that helps businesses use broadband networks to increase revenue, cut expenses, and improve customer experience.

TSI's membership in the Retail Broadband Alliance will give its customers the ability to speed the deployment and minimize the costs of a broadband network and associated in-store technologies. TSI's affiliation with the Retail Broadband Alliance will also provide access to solution partners to further strengthen the retailers' store infrastructure.

"We are pleased to join the Retail Broadband Alliance and help retailers of all sizes gain access to the latest developments in store technology," said Sam Sikiric, Vice President and General Manager for TSI. "Most new store technologies are designed with a broadband connection in mind. The Retail Broadband Alliance makes it possible for all retailers to build a stable and secure network and provide the type of shopping experience that their customers expect."

TSI has helped retailers successfully design and deploy solutions including POS, payment devices, traffic counters, kiosks and back office solutions just to name a few. All of these systems require a broadband connection to take advantage of all of the capabilities and provide the appropriate level of support. By providing the broadband connection in conjunction with the technology solution, TSI can reduce the complexity of the rollout for the retailer and provide a consolidated point of accountability.

"New Edge Networks welcomes TSI into the growing Retail Broadband Alliance," said Paul Salzinger, director of business development for New Edge Networks. "TSI represents yet another trusted choice for merchants who turn to the Retail Broadband Alliance for support in migrating to broadband and maximizing its value."

The Retail Broadband Alliance brings together companies that represent products and services used in the entire retail sales supply chain for data networks. The Retail Broadband Alliance now includes more than 230 companies. Retail merchants pick and choose the providers they want. Working together, Retail Broadband Alliance member companies develop awareness programs that help both merchants and other member companies learn of new certified solutions, technology options, and how to maximize value from new virtual private networks, or VPNs.

High-speed broadband networks help businesses grow revenue, cut expenses, and improve overall client services. New VPNs can provide three times the speed for about half the cost of traditional wide area networks.

About Retail Broadband Alliance

The Retail Broadband Alliance is a communications industry consortium that makes it simple for merchants to migrate and increase value from their broadband networks. It brings together more than 230 companies that provide products and services used in the retail supply chain for high-speed data networks. Through joint marketing and educational programs, the Retail Broadband Alliance helps increase awareness of viable broadband-ready solutions and new offerings that increase revenue, cut expenses, and improve customer experience for retail merchants. New Edge Networks, which provides broadband networks to 100 percent of business addresses in the United States, formed the Retail Broadband Alliance in November 2004. New Edge Networks is a wholly-owned subsidiary of EarthLink Inc. Information about the Retail Broadband Alliance and membership is available at http://www.newedgenetworks.com/partners/rba .

About TSI

TSI, a division of NewBold Corporation, is a Professional Services organization dedicated to store-based technology for the retail industry. TSI's team of industry experts have successfully designed, deployed and supported technology solutions for retailers throughout the US and Canada. TSI has sales and support offices throughout the country. NewBold Corporation is headquartered in Rocky Mount, VA and specializes in personal identification and retail technology solutions. Visit http://tsi.newboldcorp.com for more information on TSI's services and solutions.

Contact: TSI Michael Tolson 800-552-3282

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Web site: http://www.newedgenetworks.com/partners/rba/ http://tsi.newboldcorp.com/