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rgeier
Member Since: April 16, 2014
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Rebecca Geier is CEO and Co-Founder of TREW Marketing based in Austin, Texas. With over 20 years of global marketing experience primarily in the B2B science, engineering and technology fields. Rebecca is passionate about creating marketing that engineers love, and teaching others how it can be done. When she is not working with TREW clients in the embedded, test, control and life sciences fields, she regularly speaks on the topic, and has written and co-authored many blog posts, articles, and e-books, including TREW's popular Smart Marketing for Engineers covering topics such as website design, lead generation, and product launches.

Rebecca was named by the Wall Street Journal as one of the Ten Most Innovative Entrepreneurs in America along with TREW co-founder Wendy Covey, and TREW Marketing has been named as a Top B2B Agency multiple years. Through her 14-year tenure at Austin-based National Instruments and role as Director of Corporate Communications and Investor Relations, Rebecca became known for her technical understanding of complex topics and go-to-market strategies for the company's many new products. This is also where she developed her deep appreciation for the impact of scientists, engineers, and technologists have on society, leading to her many years of work to inspire the next generation of engineers as a K-12 robotics coach. Rebecca graduated magna cum laude from Boston College, including study at Université de Grenoble in France. 



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In conjunction with unveiling of EE Times’ Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. One of Silicon Valley's great contributions to the world has been the demonstration of how the application of entrepreneurship and venture capital to electronics and semiconductor hardware can create wealth with developments in semiconductors, displays, design automation, MEMS and across the breadth of hardware developments. But in recent years concerns have been raised that traditional venture capital has turned its back on hardware-related startups in favor of software and Internet applications and services. Panelists from incubators join Peter Clarke in debate.
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