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rgeier
Member Since: April 16, 2014
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Rebecca Geier is CEO and Co-Founder of TREW Marketing based in Austin, Texas. With over 20 years of global marketing experience primarily in the B2B science, engineering and technology fields. Rebecca is passionate about creating marketing that engineers love, and teaching others how it can be done. When she is not working with TREW clients in the embedded, test, control and life sciences fields, she regularly speaks on the topic, and has written and co-authored many blog posts, articles, and e-books, including TREW's popular Smart Marketing for Engineers covering topics such as website design, lead generation, and product launches.

Rebecca was named by the Wall Street Journal as one of the Ten Most Innovative Entrepreneurs in America along with TREW co-founder Wendy Covey, and TREW Marketing has been named as a Top B2B Agency multiple years. Through her 14-year tenure at Austin-based National Instruments and role as Director of Corporate Communications and Investor Relations, Rebecca became known for her technical understanding of complex topics and go-to-market strategies for the company's many new products. This is also where she developed her deep appreciation for the impact of scientists, engineers, and technologists have on society, leading to her many years of work to inspire the next generation of engineers as a K-12 robotics coach. Rebecca graduated magna cum laude from Boston College, including study at Université de Grenoble in France. 



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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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