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Brian Fuller2
Member Since: July 18, 2013
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posted in June 2007

10 items
Cypress LED controllers seek growth via lighting
News & Analysis  
6/25/2007   Post a comment
As the semiconductor industry struggles with slower overall growth, companies like Cypress Semiconductor Corp. are looking outside the traditional design-engineering space for market expansion. It's a tricky proposition for methodologies and tools that still require an engineering degree to use.

Change is the only constant
Blog  
6/18/2007   Post a comment
It's hard to read news of the electronics industry these days and not want to develop a drinking problem.
Don't dismiss DAC; re-create it
Blog  
6/11/2007   Post a comment
Is the Design Automation Conference still relevant? The industry has asked itself this question at every recent DAC, and this year's event in San Diego was no exception.
IP business model 'broken,' says exec
News & Analysis  
6/8/2007   Post a comment
The IP business is "broken" and needs consolidation to better serve customers, according to an executive with Mosaid Technologies Inc.
DAC should consider combining with Semicon: Magma CEO
News & Analysis  
6/6/2007   Post a comment
Struggling with attendance and shrinking exhibitors, the Design Automation Conference should consider merging with another show, a CEO said.
Engineers, management must break the work-harder cycle: panel
News & Analysis  
6/5/2007   Post a comment
The drive to contain costs and deliver more products to market faster is creating a "work harder" mentality within technology companies that threatens innovation and productivity, a Design Automation Conference panel said.
DAC special: Video interview with Sidense CEO Xerxes Wania
News & Analysis  
6/5/2007   Post a comment
Xerxes Wania, president and CEO of logic IP developer Sidense Corp., spoke with EE Times editor-in-chief Brian Fuller at the Design Automation Conference.
GM exec: Time to reinvent the automobile
News & Analysis  
6/5/2007   Post a comment
The man who runs R&D for General Motors said it's time to reinvent the product that's made his company what it is today: the automobile.
Rodney Smith dies in bicycle accident
News & Analysis  
6/4/2007   Post a comment
Rodney Smith was remembered last week by two words: driven and detailed.
The innovation dilemma
News & Analysis  
6/4/2007   Post a comment
As the industry straps on its helmet for yet another rough ride, the future of innovation moves front and center. It's surely on your mind as you work on the next big thing, and it's on the minds of EDA vendors this week as they gather for the Design Automation Conference. In a world of single-digit growth, innovation comes in cost management and market focus, not in blue-sky research and bleeding-edge design done with whizzy, costly tools. Over lunch last week, Drew Lanza of Morgenthaler



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