United Business Media EE Times


Search

HOMEMARKET INTELLIGENCE UNITFORUMSDESIGNNEW PRODUCTSCAREERSBLOGSCONTACTEVENTSSIGN UP!RSSMost Popular contentTrusted Sources

 

In Wii's wake, affordable motion sensors may be at hand
Print this article Email this article Reprints RSS Digital Edition

Page 1 of 2
EE Times


SAN FRANCISCO — Thanks to the astonishing success of the Nintendo Wii and the Apple iPhone, many are wondering if the long-promised proliferation of motion sensors in cellular handsets and other consumer products is at hand. Not quite, say analysts.

While sensors based on microelectromechanical systems (MEMS) have declined rapidly in price, they remain too expensive to squeeze onto the bill-of-materials (BOM) of most mass-market consumer products, market watchers said.

"The Wii and iPhone have been really exceptional" and only a small percentage of consumer electronics products can achieve those platforms' level of success, said Marlene Bourne, president and principal analyst of Bourne Research LLC (Scottsdale, Ariz.). "The consumer market is a very finicky one."

In a report issued last November, ABI Research notes that MEMS accelerometer vendors such as Analog Devices Inc. (Norwood, Mass.) and STMicroelectronics NV (Geneva) cashed in on the success of the Wii and the iPhone. But "true mass-market traction" of the devices will only begin when individual unit prices fall below $1, ABI predicts.

ABI senior analyst Douglas McEuen forecasts that MEMS accelerometers will break the $1 barrier in 2010.

Bourne said unit prices on tri-axis accelerometers currently hover around $1.50 and are "pushing very hard" to cross the $1 threshold. "I do believe we are experiencing a slow integration of sensors into everything-with 'slow' being the operative word," she said.

While the Wii wasn't necessarily groundbreaking technologically, it was effective in introducing the concept of motion sensing into consumer products, said Ben Bajarin, consumer technology and digital media analyst with Creative Strategies Inc. (Campbell, Calif.).

"Nintendo did a great job of bringing the concept to market," Bajarin said. Because of the Wii's success, he said, consumers who are one day presented with set-top remotes that use sensors to navigate through free space will have a much easier time grasping the concept. "If someone says to them, 'It's like the Wii,' they'll be able to say, 'Oh, I get that.' "

Meanwhile, companies are hawking technologies that claim to get motion-sensing capability into cellular handsets and consumer products more cost-effectively. One such company is Sensor Platforms Inc. (SPI), which emerged Thursday (April 3) to tout its motion-sensing technology for incorporation into devices for free-space pointing, indoor navigation and vibration cancellation in hard drives.



Page 2: In Wii's wake, affordable motion sensors may be at hand

Page 1 2

Related Links:

  • See the "MEMS Ahead" Blog



  •   Free Subscription to EE Times
    First Name Last Name
    Company Name Title
    Email address
      Click here for your Free Subscription to EETimes Europe
     
    CAREER CENTER
    Looking for a new job?
    SEARCH JOBS
    SPONSOR

    RECENT JOB POSTINGS
    CAREER NEWS
    DoD Recognizes University Scientists For Basic Research
    Annual awards to university faculty to conduct next-generation research projects were announced this week by the Defense Department.

    For more great jobs, career related news, features and services, please visit EETimes' Career Center.


    All White Papers »   

     
    Education and
    Learning


    Learn Now:












    Home | About | Editorial Calendar | Feedback | Subscriptions | Newsletter | Media Kit | Contact | Reprints|  RSS|   Digital|  Mobile
    Network Websites
    International
    Network Features




    All materials on this site Copyright © 2010 TechInsights, a Division of United Business Media LLC All rights reserved.
    Privacy Statement | Terms of Service | About