Program Agenda: Embedded systems are everywhere. The vast diverse array of computers embedded in digital cameras and photo frames, televisions and set-top boxes, cell phones, sensors, and even cars and medical devices are increasingly connected to each other or the global Internet. As devices become increasingly connected, their designers are more concerned than ever with issues of connectivity and security. This virtual conference will look at four distinct aspects of connected device design:
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Keynote: Lisa Su|
Connected Devices Keynote:
Constant Connection - The New Era in Media Consumption New generations are growing up on the Internet, and we are beginning to see a dramatic shift in the way media is consumed. Content providers are being challenged to adapt to new on-demand models for movies, TV shows, books and news. Infrastructure providers are trying to keep pace with the insatiable demand for broadband access in an increasingly wireless world. This keynote will explore the key technologies from an infrastructure and device perspective that will enable the new era in media consumption. Presenter: Lisa Su, Senior Vice President and General Manager, Networking and Multimedia Group, Freescale Semiconductor About the speaker: Lisa Su is the senior vice president and general manager of networking and multimedia for Freescale Semiconductor. Lisa joined Freescale in June 2007 as CTO to lead Freescale’s technology roadmap and global R&D operations. She was named general manager of networking and multimedia in September 2008. Prior to joining Freescale, Lisa was at IBM, where she was VP of the Semiconductor Research and Development Center and responsible for the strategic direction of IBM’s silicon technologies, joint development alliances and semiconductor R&D operations. Lisa joined IBM in 1995 and held various engineering and business management positions including VP of technology development and alliances in the IBM Systems and Technology Group and director of the PowerPC Product Line. Prior to IBM, Lisa was a Member of Technical Staff at Texas Instruments. She has extensive experience in the semiconductor industry leading technology innovation, global strategic alliances, and the launch of new products. Lisa has authored or co-authored more than 40 technical publications and co-authored a book chapter on next-generation consumer electronics. She was named in MIT Technology Review's Top 100 Young Innovators in 2002. Lisa received bachelor’s, master’s and doctorate degrees in electrical engineering from the Massachusetts Institute of Technology. Processors: Getting Connected
It's clear that the latest round of microprocessors are intended to be "connected." Their specs boast low power, lots of I/O, hooks into the latest RTOSs and rapid but efficient communication between multiple cores within the same piece of silicon. But as we tumble headlong into an era of 'a billion connected devices', the ability to connect to external networks, IP or otherwise, is becoming critical. But how should this be done? Should your processor be optimized for size and low power with integrated wireless or wired connectivity to networking schemes such as ZigBee or Power over Ethernet, or should the connectivity scheme continue to be an afterthought? If integrated, what are the compromises in system flexibility that need to be accounted for? If separate, where should the partitioning take place and how well does your processor vendor support your connectivity choice? In this webinar, we'll go through what designers should really be looking for in a CPU, based on their specific application and connectivity needs, the available RTOSs, and the tool sets that designers demand. Panelists will represent the CPU, the RTOS, the tools, and maybe even a designer who has had to make this difficult processor and connectivity partitioning decision. Moderator: Patrick Mannion, Editorial Director, TechOnline Panelists include:
Sponsored Scheduled Chat:
You Voted: We'll Discuss What Engineers Deemed Their Most Time Consuming Test Challenge See What Your Peers Chatted About Tektronix asked engineers on EET.com and Embedded.com “what is your most time consuming task when testing your embedded system design?†During this open discussion, Tektronix will reveal the results from that survey and offer valuable insight to help improve your testing time. It’s your opportunity to ask the test experts about your most pressing test challenges or, if you prefer, just sit back, watch and learn. Moderator: Gina Bonini, Technical Marketing Manager, Tektronix Development and Test Tools
Despite the ever-increasing complexity and capability of embedded systems, their designers are now being asked more than ever to shorten the development and testing cycles for new products and new features. Achieving additional complexity in less time is a serious challenge, and doing this is likely to result in higher levels of bugs and expensive product recalls or upgrades. Success demands that software and hardware testing teams work more closely together than ever to allow new features to be added in a more reliable manner while also starting testing earlier. Panelists experienced with advanced simulation and hardware testing tools join a moderated discussion of the opportunities and challenges in connected device design and test. Moderator: Rich Nass, Editorial Director, TechInsights Panelists include:
Sponsored Scheduled Chat:
To USB or not to USB? That is the question. See What Your Peers Chatted About What does USB do for you? It complicates the interface but gives advantages in interconnectivity. How are you addressing the concerns that USB has brought up? And should you consider USB as an interface into your embedded system? In this scheduled chat session, we will look into the pros and cons of using USB in embedded systems. Moderator: Stephen Olsen, Software Architect, Embedded Systems Division, Mentor Graphics Corporation Scheduled Chat: Which CPU Should Connect Your
Embedded System to the Internet? See What Your Peers Chatted About The heart of any embedded system is its microprocessor/microcontroller (while the brains lies in the OS). But how do you know which path to take, especially, if you're connecting your system to the Internet? Do you go microprocessor or microcontroller? What about a DSP? X86, ARM, or something else? Should the communications stack and hardware processing be on-chip or off chip? How do you partition it? In this chat session, we'll look at some of the experiences of attendees and try to figure out what's the best course of action for your design. Moderator: Patrick Mannion, Editorial Director, TechOnline Sponsored Presentation: Development Platform for Industrial, Instrumentation and Energy Management Applications
As the need for connected, embedded devices continue to grow, designers today are challenged with integrating software and hardware components without extending design cycles or incurring additional development costs. This panel will discuss these issues and use the new BF518 FMC Development Kit from Avnet, to demonstrate how customers are using flexible hardware building blocks to get to market faster. The new BF518 FMC Development Kit integrates the Microsoft.NET Micro Framework with Analog Devices’ Blackfin Processor. Moderator: Robert DeRobertis, Director of Marketing, Analog Devices, Inc. Panelists include:
Middleware: Extending the OS
The designers of embedded systems can choose from dozens of real-time operating systems as desktop or desktop-lite operating systems. However, connected devices demand standard protocols to communicate with other devices. Interfaces ranging from CAN to Gigabit Ethernet to RS-232 to ZigBee can be used to connect, with numerous higher-layer protocols (e.g., IPv6 and PoE) to implement. It is the rare software team that wants to implement and maintain so many protocols on their own. The need for middleware significantly reduces the choices for operating systems, as the availability of needed protocols and drivers becomes a critical factor in time-to-market for your product. A diverse panel of industry experts discusses open source and proprietary options. Moderator: Michael Barr, President, Netrino Panelists include:
Sponsored Scheduled Chat:
Low Power Requirement Design Challenges See What Your Peers Chatted About Today's increasing use of battery and signal line powered applications supports this focus and the requirements for low power solutions are stronger than ever. Come chat with Atmel's low power MCU expert on your design challenges. Moderator: Jesse Hunter, Technical Marketing Engineer, Atmel Corporation Scheduled Chat:
15 billion connected devices: Myth or reality? See What Your Peers Chatted About Lots of people are saying that we'll have 15 billion connected devices by the year 2015. Those people include the hardware and software vendors as well as industry analysts. If we're assume they're correct, what will it take to get there? Do we have an infrastructure to handle it, or does that need to be built out? Will our current shaky economy handle the building out of such an infrastructure? These are the topics we will be chatting about. Moderator: Rich Nass, Editorial Director, TechInsights Networking/Security: Keeping Hackers and Malware Out
As mission-critical embedded systems join the connected device revolution they are increasingly subject to attack. Viruses, worms, spyware, hackers, terrorists and the entire black hat arsenal is taking aim at cell phones, gaming platforms, electricity and water distribution infrastructure, and many other types of connected embedded systems. In just one real-world example, a single hacker famously manipulated both directions of a California traffic light into a simultaneous green state—causing several accidents. A distinguished panel of security experts discusses the present and future implications for embedded software developers as well as state of the art tools and techniques, including secure operating systems, virtualization and firewalls, to keep the bad guys out of your system. Moderator: Michael Barr, President, Netrino Panelists include:
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