Incandescence, fluorescence and high intensity discharge have been some of the established lighting technologies. The developments in the LED technology in the past five years have made LEDs viable as a light source in various applications. Lighting system design depends on applications. For LEDs, the system design includes power drivers.

The presentation will review the trends in the HB LED industry over the past 10 years and market developments in 2009 for HB LED applications including lighting. The five year market forecast for the different application areas will be presented.

Presented by: Vrinda Bhandarkar, Senior Market Research Analyst, Strategies Unlimited

About the Speaker: Vrinda Bhandarkar joined LED Practice of Strategies Unlimited as an analyst in 2006. Since joining Strategies Unlimited, Vrinda has been tracking the LED lighting market and writing market research reports on HB-LEDs in lighting, LED driver ICs, LED lighting fixtures and LED replacement lamps. She chairs the Lighting Track of the Strategies in Light Conference, a leading conference in the LED industry.

Sponsored by Cree.

This panel will address today's lighting technologies and the issues a designer will face when implementing them. Whether your design involves a cell phone screen, signage or high-power industrial lighting, many of the design challenges remain the same. This panel will look at the products and technologies that are available today, including the lighting elements themselves, the circuits and systems needed to power them and application-specific implementation issues. In particular the panelists will detail how these products and technologies can be implemented for the most cost-effective and power-efficient design.

Moderator: John Donovan, Editor/Publisher, Low Power Design

Session panelists:

• Kevin Belnap, microcontroller lighting and renewable energy business development manager, Texas Instruments
• Vipin Bothra, Application Manager, STMicroelectronics
• Bryan Legates, LED Driver Design Manager, Linear Technology
• Jovani Torres, Regional Marketing Manager, Cree

Sponsored by: Cree and STMicroelectronics.

Lighting technology is advancing rapidly and what you knew yesterday may not the case today. It is with this in mind that we've pulled together four experts in this area who can help you understand these changes, what they mean to you at the board, system or component-selection level and how to go about solving some real-world issues that might arise as you execute your design. See your peers have their questions answered in this previously recorded discussion with the panelists who either answered their question right there, or guided them to the answer.

Moderator: Patrick Mannion, Editorial Director, Design & Products, UBM Electronics

Session panelists:

• Anthony Bruggeman, Supplier Business Development Manager for Lighting, Digi-Key Corp.
• Steve Dahl, Applications Engineer, Digi-Key Design Support Services, mechanical engineering specialist, Digi-Key Corp.
• David Lunsetter, Applications Engineer, Digi-Key Design Support Services, general engineering specialist, Digi-Key Corp.
• Shawn Rhen, Applications Engineer, Digi-Key Design Support Services, general engineering specialist, Digi-Key Corp.

Sponsored by Digi-Key.

View this sponsored discussion and discover how to achieve the right light quality in your application.

Moderated by: Kim Peiler, Application Engineering Manager for SSL Products, OSRAM Opto Semiconductors

Sponsored by OSRAM Opto Semiconductors.

There was a time when many thought LEDs were simply not bright enough or efficient enough for General Illumination applications - and they were right - but that time has passed. Then the color critics came out with proclamations that binning and color consistency issues would impede mass adoption of LEDs in lighting - but that's behind us also. Persistent questions on cost and LED reliability remain, but behind it all is the semiconductor technology machine that has marched relentlessly over, under, around, and through a myriad of consumer and industrial applications from the PC to the cell phone, networking and the internet - and now, Lighting. This talk will focus on the technical underpinnings that have enabled the Lighting Revolution, and look at where this is going in the short term future.

Presented by: Mark McClear, Global Director, Applications Engineering, Cree LED Components

Sponsored by Cree.

Regardless of what phase of design you're in, it's important to understand what's coming down the pike. Hence, this panel will look a little bit into the future, helping both designers and procurement engineers understand what lighting technologies are available today, what's coming in the near future, what effect these current and future products will have on the market; and what can be expected in terms of price and availability of these products. The session will provide insight into exactly when is the right time to make specific design decisions.

Moderator: John Donovan, Editor/Publisher, Low Power Design

Session panelists:

• Richard Chung, Director, WW PCIA Marketing, Power Products, Fairchild Semiconductors
• Eran Fine, Co- Founder and Chief Executive Officer, Oree
• Paul Scheidt, Product Marketing Manager, LED Components, Cree
• Brian M. Terao, Director, Solid State Lighting, North American Markets, OSRAM Opto Semiconductors, Inc.

Sponsored by Cree and OSRAM Opto Semiconductors.

This session will be delivered from the perspective of ALL potential buyers. For example, if you're one of the heavyweights looking to order huge quantities, you usually don't have much difficulty getting the distributors to return your calls. But do you know the answers to that disty's questions when they do call you back? And do you know the right questions to be asking? At the middle of the spectrum, imagine you're a mid-quantities buyer. You may get the answers you need, but then again, you may not. What to do? Finally, if you're a (gulp) hobbyist, or (even worse) a student, how do you get any mindshare from the distributor? Another key question that enters all levels is, What's the difference between distributors, and how do I know which is best for me? These issues and more will be addressed by our panelists.

Moderator: Brian Fuller, Products Strategist, UBM Electronics

Session panelists:

• Chris Beeson, Vice President, Sales and Volume Business Division, Digi-Key Corporation
• Vrinda Bhandarkar, Analyst, LED Practice, Strategies Unlimited
• Allan Yogasingam, (Bsc. Comp. Eng), Technical Marketing Analyst, UBM TechInsights

Sponsored by Digi-Key.

Where are the real cost savings associated with lighting?
Saving money by buying a cheaper lighting source is only one piece of the puzzle; you also need to take into account the complexity of powering it, the effect on battery life and potential BOM cost reduction. What are the potential sources of cost savings associated with different lighting choices and how important are they relative to one another?

Moderator: John Donovan, Editor/Publisher, Low Power Design

Getting tech support when you're a little guy
You're debugging your prototype hyperwidget but the memory controller doesn't seem be acting as it should. The vendor sees you as Yet Another Garage Shop and doesn't return your calls. Where can you turn for support?

Moderator: Patrick Mannion, Editorial Director, Design & Products, UBM Electronics

Why I should/shouldn't wait for the next generation
Every next-generation semiconductor device is smaller/faster/cheaper and has more bells and whistles than the previous one. Should you hold off on your next design until you can sample the next generation or go to market now with the current device and do a fancier follow-on product later?

Moderator: John Donovan, Editor/Publisher, Low Power Design