Simon Barker, resident student entrepreneur, has launched a business based on the Apple iPad tablet computer
NEWCASTLE-UPON-TYNE, England – A few days ago I wrote about starting a company for real; not a business plan competition, or something as part of my PhD, but a full blown company. However, I didn’t give away any details and left you all on a bit of a cliff hanger, mainly because I was still building the website and we needed a few more days before we could launch (see Student Entrepreneur turns to Plan B).
As you may remember I have formed the operation with friend, fellow PhD student and business partner Leonie Cunnington. Now I can tell you all that the company is called Slotzz, and I’m really looking forward to growing a business in an area that is new to me.
We design, manufacture and sell one of the world's most customizable protective carrying cases available for the Apple iPad tablet computer. Now, you may be thinking that iPad cases are nothing new or original. In the broadest sense you would be right. However, we operate in a niche part of that market. We provide bespoke iPad cases hand made to the customers' specifications. You can choose the outer fabric, inner lining, thread color and the pocket configuration on the front of the case. With the options available there are over 3600 variations available to choose from, so for those looking for something unique we are the perfect choice.
So why are two electrical engineering PhD students starting up this kind of company? Because it’s fun, exciting, terrifying; because it is something we can do while we continue with our studies; because it is something we can bootstrap from a relatively small financial outlay, and, above all else, because it is something that has many growth and diversification options.
You may also remember that I promised a discount on the iPad stand to all those who filled in a survey. This offer still applies and will be applied to the iPad case also. All who left their details will receive an email soon with a link to the site and a discount code. As and when we release the stand I’ll send out another discount code for that too.
Now back to www.slotzz.co.uk to see how the order book is progressing. Or should I put some more time into my academic work?