An initiative will seek to launch 10,000 startups. Most will fail, but failure teaches us far more than PowerPoint presentations.
WASHINGTON – Talk is cheap. Anyone can park their backside in a conference room and bloviate all day about an idea, a product or the market for that product. To revive our economy, it’s time to act.
To that end, its backers are claiming something called “Startup Weekend Next” is the largest entrepreneurial initiative yet launched in the U.S. The effort is a partnership among Startup Weekend (motto: “No talk, all action”), Startup America, TechStars and Udacity. The sponsors promise four weeks of hands-on training to launch startups in American and around the world.
The goal, says lean startup guru Steve Blank, is “to inspire, educate and empower hundreds of thousands of entrepreneurs” while helping to launch no less than 10,000 startups.
Most will fail, but the point here is to try something, anything, and find out through first-hand experience in the field whether a startup has a technology that solves someone’s problem or a product that taps an unmet market. The point is to stop talking and try to make something happen.
Blank said “Startup Weekend Next” also represents his attempt to take his Lean (Startup) LaunchPad course to the next level. The essence of Blank’s approach is to get entrepreneurs out meeting a minimum of 100 potential customers to find out if they have a viable product or technology. Again, shoe leather and human interaction triumph over PowerPoint presentations.
From a purely engineering standpoint, Blank argues: “How your product gets implemented is not with water fall engineering but with agile engineering.”
The video below explains the goals of the Startup Week Next”. It’s a good first step from anguishing over the sources of the next phase of innovation and economic growth to translating ideas into action.