When it comes to fish, however, RFID is swimming into a success story.
In many ways, RFID is a technology that is still waiting to take off. We certainly see indications that it will break out but who knows if still another hurdle will be placed in its way.
The problem is that interest has focused on big applications such as inventory management. In a global economy, that brings with it a lot of baggage. There should be a global standard, for example, and somehow the information captured by the RFID reader/tag system has to find it way into corporate computer networks in some meaningful way.
Suddenly, RFID's promisetags that cost pennies and readers that cost a few hundred dollarsare no more than background noise in the world of middleware, enterprise-grade computer applications and database integration.
So it comes as something of a relief to stumble on a news story about an aquarium in Singapore using RFID to enliven the experience of visitors.
When a tagged fish moves within range of RFID readers, information about it pops up on a touch-screen display. Visitors can use the touch-screen computers to find out about each species' name, diet and characteristics.
All I can say is that it is a good thing the people who set up the RFID system didn't get grandiose plans and call in Oracle or SAP. They'd still be working on the RFP.
For the complete aquarium story: RFID creates interactive experience at Singapore aquarium.