Cadence terminates the uncertainty about its participation to the DAC as an exhibitor.
San Jose, November 7 -- This afternoon Lee Wood, Exhibit manager of the 44th DAC, received a contract from Cadence Design Automation reserving 2400 square feet of floor space for their exhibit booth. This is terrific news for the EDA industry and the design community. It demonstrates Cadence's commitment to play an important role not only through their contributions to the Technical Program, but also their understanding of the need of the designers to see and compare tools and methods on the exhibit floor.
As I said last year in my personal web page Gabe on EDA a company will experiment and new management, not familiar with the industry traditions, will explore new approaches. I do not know how successful their experiment was last year, but I join the rest of the DAC community in welcoming back Cadence to the exhibit floor after a few months of suspense. During that span you could hear some dire predictions with respect to the viability of the DAC exhibit. The fact that Cadence had not reserved space during the July space selection process had generated much speculations and rumors that not only Cadence was abandoning DAC, but that at least one of the other "big three" would join it in abandoning the exhibit floor.
A presence on the DAC exhibit floor is a valuable marketing tool, and Cadence's confirmation of its plans to have a booth space larger than last year is a strong confirmation of the value that results from participating in all aspects of DAC.