Technology and safety regulation won't be in sync for years, but that means interesting telematics design choices in the coming years.
bf sv nation distracted driving
SAN FRANCISCO--There's a car wreck shaping up at the
intersection of automotive electronics design and government
But unlike most real car crashes, it will be fascinating to watch.
Distracted driving kills about 6,000 people a year, and the
percentage of overall fatalities involving distracted driving has
soared from 7 percent in 2005 to 11 percent in 2009 (the most recent
government analysis of this type of data). About 18 percent of
those fatal crashes involved a cell phone as the cause of the
The National Highway Traffic Safety Administration (NHTSA) and the
Centers for Disease Control (CDC) have major awareness campaigns
about the dangers of distracted driving in general and, in
At the same time, infotainment has quickly become one of the biggest
lures for new-car buyers in the eyes of automobile manufacturers.
Ford, General Motors, Toyota, Honda, Chrysler and others all have
jumped on the infotainment telematics bandwagon this year with
Last week at the Los Angeles Auto show,
went big in a partnership with Chrysler to launch
Velocity, a new connected car platform. The solution includes a data
connection, human-machine interface expertise for in-car
electronics, and telematics services, all using Sprint's 3G network
for data services over CDMA.
Verizon, earlier this year, bought Hughes Telematics Inc., a
provider of wireless-enabled services to cars, for $612 million in
In an industry that sells about 80 million cars and commercial
vehicles a year and has a robust aftermarket segment, there's
opportunity--all the way down to the silicon.
Yet, these alliances--at least in the next 10 years--suggest a
noisier, more distracted environment inside the car, not a simpler
one. The Verizons of the world won't willingly let regulators
emasculate the value of their technology.