Big bump in tablet and smartphone penetration pushes U.S. past milestone, but PCs still the most prevalent Internet-connected devices.
Thanks to big increases in tablet and smartphone sales, there are now more than half a billion devices in U.S. homes that are connected to the Internet, according to market research firm NPD Group.
The number of connected devices in each U.S. household with Internet access now averages 5.7, up from 5.3 devices three months ago, NPD Group (Port Washington, N.Y.) said. In those three month, the installed base of tablets increased by nearly 18 million, the firm said. There are also nearly 9 million more smartphones users, according to the NPD Group's latest connected Intelligence report.
No surprise: Apple and Samsung remained the most prevalent smartphone brands consumers own, and Apple continues to dominate the tablet market, NPD Group said.
But despite the heady growth by smartphones and tablets over the past couple of years, PCs still reign supreme among connected devices in U.S. homes.
"Even with this extraordinary growth in the smartphone and tablet market, PCs are still the most prevalent connected device in U.S. Internet households, and this is a fact that won’t be changing any time soon," said John Buffone, director of devices research for NPD connected intelligence, in a statement. "However, when you look at the combined number of smartphones and tablets consumers own, for the first time ever it exceeded the installed base of computers."
PC penetration among U.S. Internet connected households is nearly 93 percent, but virtually unchanged over the three month period, according to NPD Group. Over the same period, smartphone penetration among cellphone users rose from 52 percent to 57 percent and tablet penetration increased from 35 percent of Internet households to 53 percent, according to the report. Related stories: