Thanks to falling prices and a push from Intel, 2013 is expected to be the start of a booming growth spurt for touch-screen equipped notebooks.
Thanks to falling prices and a push from chip giant Intel Corp., the number of notebooks that feature touchscreens is expected to grow dramatically in 2013 and continue rising to account for about 25 percent of all notebook PCs by 2016, according to market research firm IHS iSuppli.
Earlier this month, DisplayBank, also a division of IHS, said touch-screen notebooks should account for at least 10 percent to total laptop shipments this year. OEMs based in China and Taiwan, including Lenovo, Acer and Asus are planning for more than 20 percent of their laptop shipments this year to have touchscreens, DisplayBank said.
IHS said this week that Global shipments of notebook PCs with touchscreens are expected to continue rising to reach 78 million units in 2016, up from just 4.6 million in 2012. IHS said the number of touchscreen-equipped PCs is projected to surge by more than 400 percent this year to reach 24 million units.
This year is expected to be a banner year for touch notebooks because prices for low-end 14-inch capacitive touchscreen display panels have fallen to $35—down dramatically from $60 to $70 in 2012, IHS said. The $35 price will help spur widespread market acceptance, enabling the production of more affordable touchscreen mobile PCs, IHS said.
"Touch displays are reinventing the PC market and there is a substantial growth opportunity in this area," said Zane Ball, vice president and general manager of Intel's global ecosystem development, in a statement circulated by IHS. "At Intel, we have adopted a strategy that touch should be everywhere. We believe that as touch moves into the PC space, it will be a transformative product and will unlock new demand."
Ball addressed his comments a large audience this week at the Society for Information Display IHS/SID 2013 Business Conference in Vancouver, Canada, IHS said.
Ball said that new mobile PC designs based on the company’s new Haswell processor are well underway in 2013. In addition to Haswell, Intel is taking steps to ensure the stable supply of inexpensive touchscreens, IHS said. The company also had to do some evangelizing to convince sometimes doubtful members of PC supply chain of the merits of touchscreen technology, IHS said.
“We’re glad we’ve made this investment because now there’s little doubt there’s demand for touch in any number of PC form factors,” Ball said.