Gartner is now forecasting that shipments of traditional PCs will decline by a double digit percentage as consumers increasingly opt for tablets.
Gartner said the tablet and
smartphone markets are also facing challenges the devices attain longer
life cycles. There has also been a shift as many consumers go from
premium tablets like the iPad 4 to "basic" tablets, according to
The market share of basic tablets is expected to
increase faster than anticipated, Gartner said. Sales of the iPad
mini—the smaller, scaled down, less expensive version of the iPad
introduced last year—already represented 60 percent of overall iOS
tablet sales in the first quarter of 2013, Gartner said.
increased availability of lower priced basic tablets, plus the value add
shifting to software rather than hardware will result in the lifetimes
of premium tablets extending as they remain active in the household for
longer," said Ranjit Atwal, research director at Gartner. "We will also
see consumer preferences split between basic tablets and ultramobile
Atwal said Gartner has decreased its forecast for
mobile phone shipments this year due to increased device life cycles and
the fact that consumers are tending to wait delay purchases in
expectation of new models and lower prices expected to hit the market in
the fall and during the holiday season.
"The challenge in the
smartphone market is also that, as penetration moves more and more to
the mass market, price points are lowering and in most cases so do
margins," Atwal said.
"Although the numbers seem to paint a
clear picture of who the winner will be when it comes to operating
systems in the device market, the reality is that today ecosystem owners
are challenged in having the same relevance in all segments," Milanesi
"Apple is currently the more homogeneous presence across
all device segments, while 90 percent of Android sales are currently in
the mobile phone market and 85 percent of Microsoft sales are in the PC
market," Milanesi said.