REGISTER | LOGIN
Breaking News
Blog

Marketing Insights: When Engineers Say One Thing But Do Another

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
<<   <   Page 4 / 4
David Ashton
User Rank
Author
Lead forms
David Ashton   7/2/2014 6:15:35 PM
NO RATINGS
I occasionally think I'll enter a competition and the form (on the net or on paper) wants all your personal info down to your grandmother's maiden name.  At this point I hit cancel or use the waste basket.

But registering and signing up to newletters from reputable companies like semi manufacturers (or EET) is a different thing - you get some good info out of it, and they will normally let you easily unsubscribe or change your preferences.  I've never been wary of doing this.

Bert22306
User Rank
Author
Lead forms
Bert22306   7/2/2014 5:27:38 PM
NO RATINGS
Dunno. If someone asked me whether I ever signed lead forms, I wouldn't even know what they were asking. So if I wasn't given the opportunity to ask what this is, hard to say how I'd respond. Were the engineers in the audience given the option to not know, of was this merely a yes/no question?

Maybe it's just me, but could it be that "lead form" is marketing lingo?

I've been to countless conferences or symposiums where people are offered more information on some product or other, if they leave their business card. Hard to believe there's anything odd about this?

<<   <   Page 4 / 4
More Blogs
A trio of articles explain how QSFP-DD and MicroQSFP connectors high-speed connectors handle excess heat and what engineers must do the minimize EMI.
Not everyone believes that a robo-shuttle/truck crash in Las Vegas was just a minor glitch. Did those involved in the operation and design of the AV shuttle carry out enough of an in-depth risk assessment of the area?
Microchip Technology demonstrates its infotainment connectivity solution at the 2017 ELIV electric vehicle conference in Bonn, Germany
Integration of eFPGA into microcontrollers is happening today now that this technology is available from multiple suppliers in 180nm to 16nm process nodes.
Designers of an electronic collar to prevent poaching of big game in Africa share the story of their still-evolving efforts.
Most Recent Comments
rick merritt
 
Tim R Johnson
 
ewertz
 
antedeluvian
 
ewertz
 
perl_geek
 
R_Colin_Johnson
 
perl_geek
 
R_Colin_Johnson
Most Recent Messages
11/19/2017
3:31:42 PM
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed