Even Apple's iOS is a blip compared to Google's unstoppable, juggernaut mobile platform.
It's not even remotely close. Google's Android platform is so far ahead of the competing mobile operating systems, it's a wonder the others bother at all. New numbers from IDC show Android is the clear leader, with iOS and Windows Phone trailing far, far behind. Apple and Microsoft have little chance of chipping away at Google's market position.
Smartphone makers shipped 301.5 million devices during the second quarter of 2013, IDC said. Of those, Android accounted for a whopping 255.3 million -- a commanding 84.7% of the worldwide smartphone market. Android owned 79.6% of the market in the year-ago period. Its growth came at the expense of iOS and Windows Phone, both of which declined year-over-year.
Apple's iOS platform shipped on 35.2 million of the 301.3 million devices, giving it a share of 11.7%. That's down from 13% in the year-ago period. Apple's iPhone shipment volumes increased by 12.7% year-to-year, but Google's shipment volumes jumped by 33.3%. IDC says much of the growth came from emerging markets.
"With many of its OEM partners focusing on the sub-$200 segments, Android has been reaping huge gains within emerging markets," said Ramon Llamas, research manager with IDC's Mobile Phone team. "During the second quarter, 58.6% of all Android smartphone shipments worldwide cost less than $200 off contract, making them very attractive compared to other devices. With the recent introduction of Android One, in which Google offers reference designs below $100 to Android OEMs, the proportion of sub-$200 volumes will climb even higher."
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