The much ballyhooed Qualcomm smart watch was a pet project of engineer-turned-CEO Paul Jacobs meant to demo the company's parts.
The other two components in Toq are also significant. Qualcomm aims to establish WiPower LE, its variant for small devices like smart watches of a spec set by the Alliance for Wireless Power.
In addition, it believes its AllJoyn open-source effort could deliver the glue so badly needed in the fragmented IoT sector. A Qualcomm exec is headed to the IFA show in Berlin, aiming to meet with a group of consumer electronics companies who will create an alliance around AllJoyn.
Incidentally, the Mirasol in Toq is a 1.55-inch display delivering 222 pixels per inch and a resolution of 288 x 192 pixels. The watch will probably be available in October, but only in the US, selling for about $325.
The smart watch has become a media darling, a poster child for wearables. Jacobs stirred up plenty of gadget lust and good press when he announced it at Uplinq and gave attendees coupons for free ones.
Jacobs said he's a believer in a coming wave of wearables.
"I think there is a place in the world for a wearable camera," he said. "Irwin [Jacobs, Qualcomm's founder and Paul's father] and I always talk about how our facial recognition is not as good as someone else's so we want to have something whisper in our ear" the name of the person approaching, he said.
I happened to sit next to Irwin Jacobs, who quietly attended the first day of Uplinq. He told me he has been using Toq for a few weeks and that it was his first device to use wireless charging.
Qualcomm also has a health care division driving technology for wireless wearables. "I wore a continuous glucose monitor from Dexcom for a week -- I don't have diabetes, but I wanted to see what it was like," he added.
In his keynote, Paul Jacobs rolled out a vision of a "digital sixth sense" that includes wearables, as well as smart connected devices all around us that "create immersive experiences and improve people's lives," he said.
He said his experience wearing a Toq watch the last few weeks convinced him such devices have a role to play as second screens for smartphones. "I viscerally understand it," he said.
He recalled a similar experience in about 1998 when on a beach in Maui he did his first search on an early smartphone using the Alta Vista search engine to find a nearby sushi restaurant. "I understood the world had changed," he said.
Personally, I am not sure I have seen or heard of a smart watch that has changed the world in the same way as a product like the iPhone did. I have yet to see the new Samsung watch or use a Pebble watch, but I have seen models from Microsoft and LG come and go.
I too believe in wearables, but I have yet to see a mass-market product that defines this category, which I see as a set of concepts still in search of a compelling product.
Rob Chandhook, who runs Qualcomm's AllJoyn program, showed the press Toq in its carrying case that doubles as a WiPower LE wireless charger for the watch and its stereo Bluetooth headsets.