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Dawn of the $1,000 Smartphone Era

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davidqkelly
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OLED screen
davidqkelly   9/18/2017 12:59:36 PM
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Let's not forget that the iPhone X has an OLED screen that Apple purchases from it's archrival Samsung.

Greg504
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$1000 Smartphone
Greg504   9/15/2017 8:21:50 AM
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I think it is a bit of shock and awe to make the IPhone 8 look affordable.  Of course some will buy which helps keep Apple's brand at the supreme level but look for it to drive the sales of the 8 without any price erosion.

HankWalker
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$1000 has been seen before
HankWalker   9/14/2017 4:03:29 PM
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20 years ago the Motorola StarTAC was $1000. The DynaTAC was $4000 about 35 years ago. Of course back then when someone pulled out a StarTAC at the airport gate area, everyone stopped and stared. Perhaps Apple wants more of that "stop and stare" vibe again.

realjjj
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CEO
....
realjjj   9/13/2017 9:04:44 AM
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While Tim Cook has been pushing ASPs up to seek growth, this is less about strategy and more about Apple trying to keep margins. This was clearly aimed at 899$ and the price is not 999$ because they can, it's this high because they can't go lower. It's about not crashing the stock. They'll have a much stronger cycle than people expect but Apple fails to capitalize on an opportunity to rehabilitate a bit their long term prospects.

High memory prices and likely some additional issues forced their hand. Poor planning is something that happens way too often under Cook. Every major upgrade or new product category has excessive delays and/or shortages.

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