DALLAS While low-power processing and advanced analog and mixed-signal design were the themes of Texas Instruments' Developer Conference here, CEO Richard Templeton used his keynote address Thursday (Feb. 28) to underscore plans to leverage TI's expertise in those areas to capitalize on IC opportunities in the medical , energy and safety markets.
After the keynote, Templeton sat down with TechOnline to elaborate as well as to address current market issues like lackluster digital light processor sales, regaining handset baseband market share and increasing pressure from Intel in the mobile applications arena. Templeton also discussed how the iPhone may change the hardware-software equation, placing greater emphasis on the latter.
During his keynote, Templeton laid out the financial incentives for pursuing the medical and energy markets: "Fifteen percent of the [U.S.] GDP in 2007 was spent on healthcare," he said. "Five percent was spent in China--and that's growing." The opportunity resides in providing better, lower-cost and more widely available care.
On energy, Templeton said the U.S. spends $4 trillion annually. "It's the number one economic and social limiter of this century," he said. Many are looking to semiconductor technology to reduce costs, he added.
Safety applications are another key opportunity, where semiconductors can potentially make people safer through such applications as collision avoidance systems, biosensors and security analysis systems.