PARIS Ecology and health concerns are transforming the economic and technological landscape, bringing some significant revenue-producing opportunities to all links to the chain. Texas-based Freescale Semiconductor Inc. has decided to catch the ball on the bounce.
In an interview with EE Times on the opening of the Designing with Freescale Seminar in Paris, Bruno Baylac. director of marketing for Freescale's Industrial Segment, highlighted two emerging market segments where Freescale has identified growth opportunities: smart electricity metering and mobile medical devices.
For these segments, Baylac said Freescale sees the same growth opportunities, between 12 and 15 percent per year. But, "we expect to grow quicker than the market."
He commented: "We have placed some focus on energy efficiency with an accent on smart metering because high volume deployment starts in 2012. And, concerning medical care, there is a short and long-term opportunity as it is in line with our experience to put some distributed intelligence everywhere. This was initiated about 35 years ago when we integrated an MCU in a car injection system."
The electricity meter is a century old. People continue to be sent to read each customer's electricity consumption although we are in the Internet and 3G era. Technologies are there, noted Baylac, and the electricity meter is going to grow smarter and smarter not only to send data on the consumption status and profile to the electricity provider but also to inform the customer about prices in a more interactive and graphical way.
This market is accelerating in Europe where 80 percent of European households are set to have smart energy meters installed in their homes by 2020 as part of a deal on liberalizing the EU's energy market.