SAN JOSE -- Information Storage Devices Inc., a supplier of semiconductor voice solutions here, has announced that its ISD4004 ChipCorder will be used in a new application: a direct advertising system in automobile dealerships that provides on-site, customized messaging functions for potential vehicle buyers.
The CT 2000 CarTalker, from Advanced Information Systems LLC, attaches to the outside of a vehicle's window and can be used to immediately access a wide variety of information, particularly when the dealership is closed or especially busy. The CT 2000 CarTalker is expected to debut at selected dealerships in Michigan and Florida within the next several weeks.
The device communicates in several languages, and an audio recording capability allows users to leave messages for a dealer or a sales representative.
Concepture, a business unit of Dow Chemical Co. that specializes in new product development and manufacturing of plastics-enhanced products, provided design, engineering and manufacturing support to AIS.
"Point-of-sale information delivery devices are becoming increasingly popular as discerning and busy consumers demand access to information instantly," said Geoff Harbell, senior product manager for the ChipCorder line at ISD, a subsidiary of Winbond Electronics Inc., of Hsinchu, Taiwan. "The ISD4004 ChipCorder solution allows OEMs to quickly create flexible and innovative solutions that feature the highest quality voice record/play back, low power consumption, and up to 16 minutes of messaging capability."
The ISD4004 utilizes ISD's proprietary ChipCorder multi-level, non-volatile 8-bit message storage capability. ISD's ChipCorder ICs provide voice record/playback capabilities in a single-chip configuration with power consumption of 3 volts.
"ISD has provided us with a chip solution that enabled us to quickly and efficiently design in all the advanced voice features automotive customers require for this new product," said Mark McKinley, CEO of AIS. "This is our most recent venture with ISD and Winbond and we are pleased at the quality, functionality and flexibility that ISD's products feature."