LONDON Chipmaker NXP BV (Eindhoven, The Netherlands) has opened a center for system concept and product testing called the Next Experience Lab.
The laboratory is intended to bring together external industry and research partners to test ideas and prototypes and to improve the digital consumer experience. BMW is one company that has agreed to join with NXP at the center in Eindhoven, The Netherlands.
NXP said that, with its partners it would examine the impact of technologies on consumers in the home and on the move, seeking answers to questions such as, how will the convergence of media such as music, TV, video and internet impact consumers of the future? What standards and partner eco-systems are needed to ensure a seamless, compelling user experience?
"The key to the future" is a prototype technology currently in development that uses radio frequency identification, near field communication, and global positioning system. The key fob or smartcard enables authorized users to automatically unlock their car door within a short range of the vehicle, start the ignition with a push of a button, control music or other digital content from nearby MP3 players or upload maps.
"With NXP as an innovation partner we are cooperating in the area of research on future car key technologies," said Klaus Bengler, BMW Group Research & Technology.
Rene Penning de Vries, chief technology officer, NXP, commented: "As consumers increasingly connect to digital content on the go, NXP is committed to improving the quality of that experience. This means rethinking traditional parameters that separate industries working collaboratively with our partners and customers to leverage expertise and focus on an increasingly customer-centric approach to product development."
The Next Experience Lab in the Netherlands joins a network comprising of four Next Experience centers globally. The other centers are located in Southampton, UK; San Jose, USA and Bangalore, India.
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