East said ARM's objectives with regard to AMD are broad and would not only focus on Mali graphics processors. Indeed AMD has its own graphics operation having bought ATI a few years ago.
"At the time ATI was actually an ARM licensee for some of its work in mobile applications so AMD did technically become an ARM licensee." Qualcomm then bought the mobile graphics division from AMD for $65 million.
AMD is now a fabless chip company having spun off its manufacturing operations to form the beginnings of Globalfoundries Inc., a foundry with which ARM also works closely.
As a fabless company working with OEMs AMD is obliged to think about the lowest cost and lowest power consumption in terms of the hardware-software combinations it provides and enables.
If negotiations were starting today they would probably focus on ARM's forthcoming Cortex-A15 multicore-capable processor core. But East declined to rule out the possibility of licensing Cortex-A8 or Cortex-A9 to AMD.