MOUNTAIN VIEW, Calif.--Finnish phone maker Nokia may not have a “plan B” when it comes to operating systems, having put all of its eggs decisively in Microsoft’s Windows 8 basket, but the firm has another sneaky strategy to get back in the game; developing geolocation apps for Apple’s iPhone and Google’s Android, as well as its own phones.
The woman in charge of Nokia’s app efforts is Basak Özer, previously of Quattro Wireless and Tom Tom, now in charge of Nokia’s Social and Location Based Applications division.
In just one year, Nokia has grown the Boston based division from the ground up, going from no employees to 55 and still hiring.
The first tangible fruits of the division’s labor were embodied in the Pulse contextualized multimedia message app, which uses a person’s location to automate messages to small groups of friends.
The app can automatically tag photos and updates with a person’s location, integrate that with maps, pictures, text messages, emails and other notifications, making private group sharing more interactive and easy to use. The beta version was already released last autumn, but Nokia plans to take it to the iPhone and Android platforms soon.
To be social, you have to be on every platform,” Özer told the Boston business journal lately, hinting at future plans for a new type of mobile social network which will make use of a whole suite of new Nokia apps.