Philips announced today that the National Telecommunications and Information Administration (NTIA) has approved three set-top digital-to-analog converter boxes to its list of coupon-eligible tuners. The three new converter boxes are marketed under the Magnavox and Philco brands.
According to Andy Mintz, Philips' Senior Vice President of Audio, Video & Telephony, "We worked very closely with the NTIA to obtain approval and are glad to assist consumers during the next few years as analog technology becomes less prevalent."
The converter boxes were developed so consumers can continue to use their analog televisions with over-the-air broadcasts after February 17, 2009. Currently, full power television stations are converting to all-digital
signals, as mandated by The Digital Television Transition and Public Safety Act of 2005. The Act also authorized NTIA to create a TV Converter Box
Coupon Program that will provide up to two $40 coupons per household to go toward the purchase of converter boxes.
According to the NTIA, digital television provides consumers with a clearer picture, more programming, and frees up spectrum for advanced wireless
broadband services and interoperable communications among emergency first responders.
By February 17, 2009, consumers need to decide what do to with their analog televisions not connected to cable, satellite or other pay television service. Consumers can either:
- connect to cable, satellite, or a pay television service;
- replace it with a TV with a digital tuner; or
- use a TV converter box
For consumers electing to continue the use of their analog televisions, the Magnavox (TB-100MW9) and Philco units (TB-100HH9, TB-150HH9) will be
available through large retail stores beginning in early 2008.
For detailed information on the TV Converter Box Coupon Program please visit: http://www.ntia.doc.gov
Royal Philips Electronics of the Netherlands is a
global leader in healthcare, lighting and consumer lifestyle, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs
approximately 128,000 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical
diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.