The brain behind Kinoma Create is Peter Hoddie, who developed QuickTime at Apple and then founded in 2002 a software engineering company called Kinoma.
In describing Kinoma Create, Hoddie, now Marvell's Kinoma vice president, told us, "It is a developer prototyping device that leverages our software work to open the 'maker' movement to many more people. One goal of Kinoma Create is to speed-up prototyping so more time can be spent on user testing to refine user experiences."
Kinoma Create's hardware consists of a power-efficient CPU; WiFi and Bluetooth connectivity; a capacitive touchscreen; and numerous input/output options for external sensors, LEDs, and input devices.
Kinoma Studio, the development environment for KPR, includes the Kinoma Create simulator to speed development, a wireless debugger to eliminate cables, and application packagers for iOS and Android to build mobile apps with KPR that interact with Kinoma Create prototypes.
In an unusual move as a publicly traded company, Marvell has chosen to launch Kinoma Create at Indiegogo as a crowdfunding campaign.
The choice is unconventional, because the chip company could have easily picked winning ideas, worked with proven system companies as its customers, and funded the projects. This is how semiconductor companies have traditionally worked.
Marvell, however, appears to sense that a different approach is necessary in the Wild Wild West of the Internet of Things.
Many electronics industry observers suspect that the eventual rulers of the emerging Internet of Things market aren't necessarily a handful of big household CE brand names. Instead, students, web developers, software professionals, aspiring makers, and vendors who've never worked in the electronics business, but whose core competencies cover a broad range, might create the Internet of Things that they want.
This is the premise of Kinoma Create.
Hoddie explained that the audience Marvell hopes to reach is "teams using crowdfunding to fund their products -- along with many of the early adopters who support them with their pre-orders."
How's different from Raspberry Pi?
Of course, the notion of offering a level-playing field to many people with creative ideas isn't new. A number of kits and boards are already available, widely used among makers today.
How is Kinoma Create, for example, different from Raspberry Pi?
The Raspberry Pi, a credit-card-sized single-board computer originally developed in the UK, is very popular and has been used in a number of projects.
Hoddie acknowledged that Kinoma Create "will initially be compared to devices like Raspberry Pi." But he added that Kinoma Create is "something else." He calls it "a prototyping device 'for the rest of us.' "
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