SAN FRANCISCO — Husband and wife team Jim Reich and Caroline Fernandes nourish the Internet of Things as if it were their own child. Their San Francisco neighborhood is an enclave of IoT startups, and IoT has even taken the couple to the top of Yosemite's Half Dome peak.
Reich and Fernandes acted as a tag team in the early days of IoT startup Streetline. Fernandes was the biz dev manager with all the people skills, getting customers to reveal what was troubling them; Reich was the engineer who loved to solve the problems.
"She has an amazing ability to get customers to talk to her and tell her what they want, and I can take that to a design -- so we are a good combination," says Reich, who, as an avionics grad, describes himself as a "recovering rocket scientist." Fernandes by contrast is an MBA with a focus in economics.
Fitbit helped Reich and Fernandes get in shape to climb Yosemite's famous peak.
Reich admits he was "a bit nervous at first" at the prospects of being paired with his wife on the job. But "we worked together well...
"We went to customers together and we don't broadcast we are married, but sometimes they guessed on their own, and they were generally happy about it."
"When we were at Streetline, we were never short of things to talk about at dinner table," quipped Fernandes.
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