What IVI platform strategies, if any, are car OEMs using?
Automakers aren't giving up on their own embedded, car-centric IVI apps. But their approaches may vary.
GM, for example, is developing APIs for auto human-machine interface, offering its own auto OEM SDK, and courting software developers to write unique automotive apps.
Ford is offering its own SDK and Ford AppLink for software developers to write smartphone apps.
Why are carmakers insisting on their own embedded apps? Because they have access to On-Board Diagnostic System (OBD-II) data, which they hope to leverage to develop uniquely car-centric apps.
Juliussen says GM might have the best angle. While developing its own apps, it is also using CarPlay and Android Auto middleware to give its customers access to thousands of third-party apps.
In theory, car-centric apps leveraging OBD-II data provide automakers an opportunity to earn $10, $20, or even $100 per app, if they are indeed useful for auto enthusiasts or those in fleet management, he said.