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ST, Ams Sense 3D Trend

Ams CEO talks to EE Times
12/13/2017 00:01 AM EST
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realjjj
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CEO
Re: Realjjj is perhaps just too opinionated ....
realjjj   12/15/2017 12:30:59 AM
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Grow up, you are upset because I have dared to say something negative about Apple. Learn to be rational and not a marketing victim.  

sranje
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Re: Realjjj is perhaps just too opinionated ....
sranje   12/14/2017 10:08:40 PM
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... to be taken seriously.  Has there been any article in EETimes where realjjj didn't immediately jump in and - pontificated with certainty and all knowing commentary? By now this is becoming annoying for a serious trade magazine

ip2design
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Long-term vision
ip2design   12/14/2017 6:00:09 AM
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This is the advantage of long-term investment by companies that have a strategic vision beyond pure financial goals. Unfortunately this is less and less the case in Europe.  Congratulations to the engineers and researchers behind this success (with a likely public support from the government, EU or CEA-LETI).

realjjj
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CEO
...
realjjj   12/13/2017 2:08:36 AM
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There is no room for sensors on he front of the smartphone or on the rear for that matter- ofc assuming the absurd that smartphone product design is competent and not trailing 5 years behind sanity. The front has to be 100% display, less is suboptimal. Foldable displays would duplicate the issue on the rear of the device.

So everything has to be hidden behind the display, the main cameras (and spectrometer or even 3D imaging) can pop up when in use but all else has to go through the (OLED) display stack, likely optical or ultrasound would be used.  There are ultrasound proximity sensors, Qualcomm has under the display ultrasound fingerprint sensor, Synaptics is in production with under the display optical fingerprint sensor. Proximity, motion and ambient light sensors have to follow somewhat the same path, is there any other solution for 100% display? Facial recognition doesn't fit the habits of many humans that cover their faces on a regular basis and it can't be tucked under the OLED stack at any point soon. Aside from being unreliable, less than convenient and less than secure for now. 3D sensing for other purposes doesn't really fit the smartphone form factor (anything you can do with a smartphone can be done 10 times better with glasses) and again there won't be room for it on the front or rear. There will be sales driven by less than ideal product design, just like we see today with Apple, folks do make really dumb decisions at times but the right strategy is not this.

Cars, robots, glasses are real markets but sales in phones are mostly enabled by incompetence and fear -innovation is a risk.

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