Pitchf/x technology that has roots in the mind of an engineer who
worked with Atari founder Nolan Bushnell. Stan Honey worked with
sailing-crazy Bushnell in the 1980s to develop an early positioning
technology not based on GPS. A decade later, he developed a technology for TV that made fast-moving
hockey pucks visible on TV screens by creating a colored glow around the
puck and comet-tail behind it.
Pitchf/x, marketed by SportsVision,
tracks the flight of a baseball from a pitcher's hand and gathers data
including speed, arc and where the ball crosses the plate. The
technology is widely used for TV replays and is a core feature of Web-
and app-based baseball tools, which create game animations.