What about V2I?
Another unmentioned item not in the DOT press release is Vehicle-to-Infrastructure.
NXP appears hopeful. It says it expects future announcements to also include V2I, but not everyone agrees.
Put simply, the biggest issue with V2I is that it requires “spending money that NHTSA does not have,” said Strategy Analytics’ Lanctot. In the current US political environment, it’s hard to perceive any real will to fund a V2I infrastructure.
General consensus among analysts is that the industry is still 4to 6 years away from the V2I rulemaking. Looking ahead, Juliussen said, “Unfortunately, the procedure is long-winded.” Noting that it will be 4 to 5 years until a mandate is on the books, he predicted that [V2I] deployment won’t start until 2019.”
Perhaps more helpful for the automotive industry is a new “market rating” system, rather than not exactly a government mandate, according to some sources.
Lanctot, for one, suggested something like an addition of “crash rating stars” or “safety stars” for implementing technology. A five-star rating, instead of four, could help automakers sell more cars, he explained.
While consumers remain pretty much in the dark about the effectiveness of V2V, Juliussen believes that V2V can have “an impact on over 75% of current accident statistics (excluding accidents based on impaired drivers).”
Asked why V2V instead of ADAS, Juliussen pointed out the lower system cost required for V2V. “Think of a V2V system in a car as the auto-grade version of a Wi-Fi hot-spot,” he said. “It costs $50 or less. Hence the volume price per V2V unit will be in the $100 range.” Juliussen estimated that “the aftermarket price could be even less, especially if Qualcomm adds the V2V-functionality to its auto MCUs.”
Qualcomm, at this point, is the only semiconductor vendor to talk publicly about its roadmap to integrate DSRC in commercial chips.
In laying out the company’s automotive strategy, Kanwalinder Singh, senior vice president of business development for Qualcomm Technologies Inc., told us last month that Qualcomm will enter the booming advanced driver assistant systems market, initially by integrating dedicated short-range communications (DSRC) technology into its WiFi chip.