China, which in 2012
surpassed the EMEA region to become the second largest tablet market in
the world, is expected to account for about 27 percent of the tablet
market—or 65 million units—in 2013, according to DisplaySearch. North
America is expected to remain the No. 1 tablet market in the world,
accounting for about 35 percent of the market or 85 million units in
2013, DisplaySearch said.
Tablet shipments exceeded notebook shipments in both North America and China in 2012, DisplaySearch said.
tablet PC market saw increasing investments in North America in the
second half of 2012, from major brands that tested not only new screen
sizes and price points, but also unconventional business models to
support their efforts," said Richard Shim, senior analyst with NPD
DisplaySearch, in a statement.
Notebook PC shipments have been
slowed by declining demand worldwide, reaching even emerging markets
where low penetration rates could have stimulated demand, according to
DisplaySearch. But increasing tablet adoption is stymieing notebook PC
growth, the firm said. DisplaySearch added that the second half of 2013
may provide a respite as new processors aim to bring more tablet PC-like
features, such as instant on, all-day battery life, and sleek form
factors, to notebook PCs.