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Indian Startup Uses Imagination for Wearable SoC

By   09.02.2013 14

LONDON – Well-connected Indian startup Ineda Systems Pvt. Ltd. has decided to use PowerVR graphics cores and MIPS main processor cores licensed from Imagination Technologies Group plc for its upcoming wearable processing unit (WPU) chip.

Ineda, founded in 2010 and based in Hyderabad, India, is developing a system-on-chip low-power processor suitable for wearable applications such as smart watches, health, and fitness devices.

The company said it plans to take a vertical integration approach to engineering wearable devices. This will be similar to that taken by Apple for the creation of cellphones and tablet computers and includes the design of the silicon, the software, complete systems and the wider application ecosystem. Ineda plans to enable the ecosystem with applications programming interfaces (APIs) and the provision of an application development framework.

The company is led by industry veteran Gude Dasaradha. The board of directors includes Lip Bu-Tan, CEO of Cadence Design Systems Inc., and Krishna Yarlagadda, president of Imagination Technologies USA. Yarlagadda was CEO of Hellosoft before it was acquired by Imagination Technologies in 2010. The board is chaired by Sanjay Jha, former chairman and CEO of Motorola Mobility and previously co-CEO of Motorola Inc. Before joining Motorola, Sanjay Jha was COO of Qualcomm. The company was founded by Balaji Kanigicherla, who now serves as CTO.

In 2012 Ineda was already reported to have 150 engineers with plans to recruit 50 more and to launch three products in 2013. At the time Ineda was claiming to have a novel system architecture working in FPGA prototype form that could improve power/performance metrics by an order of magnitude compared with existing system architectures. (See Indian fabless startup seeks $20 million, say reports.)

“Imagination's IP cores provide the ideal combination of features and performance, and importantly, industry-leading power and energy efficiency. As such, Ineda's silicon will be the first in the world to truly achieve power usage within the envelope required by wearable devices,” said Gude in a press release issued by Imagination.

14 comments
Post Comment
Sheetal.Pandey   2013-09-03 07:10:21

Looks the startup has all it takes to survive ,be focussed and become profitable. Hyderabad in india also has good soc designers and very cost effective manpower. But indians in top management of a startup has positive and not so positive effedcts when it comes to mergers,acquisitions and partnership models. But let's hope industry has something thoughtful and innovative in future. Good luck.

rick merritt   2013-09-03 10:28:11

Cool crew trying to leap to the next big thing. Sorry I could not make the Sili Valley event where they made a debut!

Caleb Kraft   2013-09-03 10:58:22

I'm really curious to see what they put out. It seems like after years and years of wearable devices being the "next big thing", we might be seeing a drastic rise. Then again, our cell phones are filling the niche that many expected from wearables.

Peter Clarke   2013-09-03 11:14:47

The approach that has been standard for a few years now is to either write an application that can be hosted on the smartphone OR, if additional hardware is required, put it in a separate unit that links to the mobile phone via Bluetooth.

In this way new applications can piggyback off the reasonable chance that users will have a phone with Bluetooth that can connect you back to the Internet.

The downside is that the wearable product (various counters and meters for medical, sports, wellness) must rely on the ability of users to turn on and use the Bluetooth attributes of their phone....and it may require a separate piece of software on the phone to collate data and upload.

By the time you have split and complicated your product this way you can turn off a lot of consumers.

What this product may address is the desirabiity to have the wearable satellite equipment as power-efficient as possible so that charging it can be kept to a minimum or may even allow energy harvesting from movement.

krisi   2013-09-03 11:46:38

Imagination Technology is used more often it seems....what is their advantage over ARM?

Peter Clarke   2013-09-03 12:58:33

PowerVR the market leader in licensible graphics cores is probably more expensive than Mali graphics. Cortex-series, the leader in licensible CPU cores, is proably more expensive than MIPS cores.

You pays your money, weighs up the support infrastructures, the roadmaps and long-term prospects and makes your choice.

 

rick merritt   2013-09-03 16:48:42

@Caleb: I agree. I wroyte about wearbales a deacde ago...but at some point the someday tech becomes a today tech.

I'm watching for the Galaxy Gear news tomorrow. I am told Samsung is packing GPS, cmaera and more into a watch. We shall see.

eewiz   2013-09-04 10:45:26

ARM CPUs would have been a better choice, considering the eco system.

 

"What this product may address is the desirabiity to have the wearable satellite equipment as power-efficient as possible so that charging it can be kept to a minimum or may even allow energy harvesting from movement."

 

Even then you might need to connect the device to the cloud to accumulate the data.. ie still needs a bluetooth/wifi connection?

Peter Clarke   2013-09-04 11:13:14

@eewiz

What we don't know is how much Ineda is paying to use MIPS, or is being paid to use MIPS?

If Imagination is willing to cut a great deal to get you to use MIPS and be a poster boy/girl for ultra low power maybe it is the way to go. Especially if you think the real power saving is going to come in the rest of the circuit and how you write the sofware.

Peter Clarke   2013-09-04 11:16:25

@eewiz

Also Imagintation/MIPS will probably give you great support while ARM is very busy and may even have been slow in getting in to pitch their cores to Ineda.

Certainly Sanjay Jha and Lip Bu-Tan know ARM well. 

 

kfield   2013-09-09 16:47:19

As a happy owner of a FitBit, it seems that wearable technology is getting closer to reality - although I do wonder about implantables....

Caleb Kraft   2013-09-09 16:50:47

I know plenty of diabetics that would kill for a simple implanted blood tester.

resistion   2014-02-03 09:29:41

Now that Sanjay Jha is CEO of GlobalFoundries, Ineda has an inside track there, it seems.

Mohan.R.   2014-02-21 23:20:42

Much as i like the concept of a platform for wearable computing, the significant power consumption on the wireless side is still a challenge. Bio-inspired, analogue circuit designs are probably the only way for Healthcare applications. Similarly, other applications should do lot more power efficient designs that are specific to that application. A platform approach would reach its limitation soon....not difficult for the ARMs of the world to catch up...

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