I think you've got your wires crossed (or whatever the wireless equivalent is). Bluetooth 3.0 is the new high speed variant of Bluetooth which is targeted at peer-to-peer content transfer.
The version of Bluetooth which is targeting remote control is the emerging Bluetooth low energy standard. This consumes less power than either IRDA or RF4CE and the chips for a remote control will cost less than $1. At the recent Bluetooth low energy Developer's Preview in Tokyo, three manufacturers announced their roadmap for providing chips for this application. You can read more about that at http://tinyurl.com/dkj4ra.