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abraxalito
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re: Intel's Mr. Touchy and Mr. Feely
abraxalito   10/28/2011 5:05:07 AM
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Seems to me that customers have been saying all along 'responsiveness' and Intel has always (until now at least) been hearing 'performance'. This story is encouraging but I wonder how the message of 'responsiveness' rather than 'performance' goes down at the hardware engineering level where the message has been all along about performance. I don't yet hear the Intel message as being 'look how responsive our new sub-20nm FinFETs are'. Responsiveness is a system-level metric, whilst it needs attention at the device level for sure, that's not in itself sufficient to ensure it. Microsoft will need bringing on-board too...

krisi
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re: Intel's Mr. Touchy and Mr. Feely
krisi   10/27/2011 8:05:15 PM
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thank you Junko and Silicon_Smith, I could accept that 90% of the electronics is designed by embedded system provider, I actually have seen cases when it was 100%...but I though the look and feel of the final gadget (e.g laptop) is for a final OEM to decide...Kris

Silicon_Smith
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re: Intel's Mr. Touchy and Mr. Feely
Silicon_Smith   10/27/2011 7:14:36 PM
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In fact, most semiconductor vendors with strong embedded portfolios contribute almost 90% of the electronics design at the OEMs/ODMs. TI/Qualcomm come to mind as well. The OEMs themselves are more involved in marketing and eco-system management.

junko.yoshida
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re: Intel's Mr. Touchy and Mr. Feely
junko.yoshida   10/27/2011 3:50:44 PM
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Hi. No, Intel isn't getting into the laptop business. But remember, most OEMs and ODMs these days do need a lot of handholding when it comes to the development of a host of new devices (not just Ultrabooks but also emerging tablets). Intel, with its motherboard business, can offer convincing [design] ideas and hardware design.

krisi
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re: Intel's Mr. Touchy and Mr. Feely
krisi   10/27/2011 12:38:44 PM
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Interesting story Junko...but how can Intel transfer this consumer perspective into design of microprocessor?...and the other way around: how can they influence how the laptop looks? I presume they are not getting into laptop business and don't want to the job for their customers...Kris



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