I forgot to mention, that MIPS is also active in this working group. This particular benchmark, although available and useful for consumer evaluations, is probably better in the hands of the platform vendor, JVM developer, and processor vendor - as it's more of a low-level, under-the-hood test. We are currently defining the features of the next gen test, and there are certainly differences of opinion.
An earlier version of this story said the benchmark was open source. That is NOT correct. The app is available to anyone. The source code for the benchmark is only available to EEMBC members and licensees.
"A working group including engineers from ARM, Dell, Freescsale, Nvidia, Qualcomm and Texas Instruments defined the benchmark and have already done internal tests with it. " Make sense to create this from the company's perspective. At the end of the day, they want something to convince the consumer to upgrade to the hot new device :)
Current MIPS-based tablet from the same SoC vendor scores close to 3x higher compared to the numbers in the story and has a retail price of $99 or less. It was also the world's first Ice Scream Sandwich tablet.