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eewiz
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re: AMD recruits Apple processor guru as chief chip architect
eewiz   8/1/2012 1:51:48 PM
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Does that mean AMD is planning to take mobile chips more seriously?

Foundryguy1
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re: AMD recruits Apple processor guru as chief chip architect
Foundryguy1   8/2/2012 12:10:07 PM
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I hope so. Mobile chips will be the market over time.

goafrit
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re: AMD recruits Apple processor guru as chief chip architect
goafrit   8/1/2012 5:23:03 PM
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Very good one, but this is not a game of one man. In chip design, it takes a team. One man will not change much unless he is coming with strategy and not just engineering.

yalanand
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re: AMD recruits Apple processor guru as chief chip architect
yalanand   8/2/2012 6:48:47 AM
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@goafrit, no dobut Chip design is not a one man game but its always good to have a leader who can choose the best team. I am sure AMD has enough talented resource pool which along with Keller will make good team.

t.alex
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re: AMD recruits Apple processor guru as chief chip architect
t.alex   8/2/2012 7:46:50 AM
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Maybe he can build a good team by pulling more engineers from Apple.

Peter Clarke
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re: AMD recruits Apple processor guru as chief chip architect
Peter Clarke   8/2/2012 10:06:38 AM
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It all depends how that is done but it probably wouldn't go down very well with Apple.

markhahn0
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re: AMD recruits Apple processor guru as chief chip architect
markhahn0   8/7/2012 6:54:21 PM
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puzzled! apple has done nothing distinguished in chip engineering - their main strengths are cosmetic design and supply-chain management. apple's SoC is mundane...

krisi
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re: AMD recruits Apple processor guru as chief chip architect
krisi   8/1/2012 6:42:26 PM
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Sure, it takes a team to design the chip...but you need a vision what to design, that usually falls to one guy...Kris

markwrob
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re: AMD recruits Apple processor guru as chief chip architect
markwrob   8/1/2012 6:42:26 PM
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I'm sure AMD is already taking low power plus high performance chips very seriously, not only for mobile but everywhere. The recent news about widespread power outages in India just helps to drive home the point. Data centers suck huge amounts of power and generate lots of waste heat, so every element of those is getting intense scrutiny regarding power/performance metrics. Bringing Mr. Keller back into the fold, AMD is sending a clear message that the top management is committed to the work. As for getting the work done, I'm sure there are many very talented AMD engineers already working on high performance plus low power processors. And AMD will attract some more now that Mr. Keller is on board.

TarraTarra!
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re: AMD recruits Apple processor guru as chief chip architect
TarraTarra!   8/1/2012 8:55:54 PM
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Jim Keller is an industry veteran and has been around many succesful designs -Dec Alpha, SiByte, PA-Semi, Apple but he has not been the sole resonsible architect for any of these (except maybe PA-Semi). Crediting him with the low power CPUs and chips from apple is stretching it. I don't see this making any difference to AMD's short or long term viability.

yalanand
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re: AMD recruits Apple processor guru as chief chip architect
yalanand   8/2/2012 6:46:37 AM
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Very good move by AMD. So after Samsung Apple will start targetting AMD for its patent violations because I am sure Keller will re-use what he learnt in Apple while defining the architecture.

t.alex
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re: AMD recruits Apple processor guru as chief chip architect
t.alex   8/4/2012 9:48:34 AM
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He sure knows how to hide it :)

rick merritt
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re: AMD recruits Apple processor guru as chief chip architect
rick merritt   8/2/2012 2:31:46 PM
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Keller was one of the engineers behind Opteron, the generation that really made an innovative leap over Intel by integrating the memory controller and a coherent bus (HyperTransport) on a server chip. AMD needs some of that leap ahead product innovation today. It now has all the pieces in place with leading graphics cores, multiple x86 cores, an ARM partnership--and now a returning veteran microprocessor designer.

TarraTarra!
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re: AMD recruits Apple processor guru as chief chip architect
TarraTarra!   8/3/2012 10:18:13 PM
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Untrue! He had *nothing* to do with Opteron. He has been around succesful designs and is certainly knowledgeable on them but he has not been the chief architect for any of the shipping Apple or AMD parts.

rick merritt
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re: AMD recruits Apple processor guru as chief chip architect
rick merritt   8/4/2012 5:30:04 AM
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My mistake. I had Keller mixed up with someone else.

Adam S.
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re: AMD recruits Apple processor guru as chief chip architect
Adam S.   8/6/2012 1:00:27 PM
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Nothing to do with Opteron? Anand would beg to differ: http://www.anandtech.com/show/6129/apple-a4a5-designer-k8-lead-architect-jim-keller-returns-to-amd

Adam S.
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re: AMD recruits Apple processor guru as chief chip architect
Adam S.   8/10/2012 7:27:17 PM
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More info on Jim Keller: http://www.brightsideofnews.com/news/2012/8/1/amd-poaches-jim-keller-from-apple2c-one-of-greatest-contemporary-cpu-architects.aspx



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