You could have a point there, however given that 26% of the power budget appears to come from memory changing things to reduce power would definitely give them a competitive advantage and be worth pursuing.
How much memory is actually embedded in the 50% networking %?
26% is for local memory on a computer.
how about all the memory up stream in the routers, wireless devices, local and remote servers?
assuming 25% of these devices power is memory then 25% of 50% is 12.5%
SO the total is really 37.5% for memory cradle to grave?
And with compounding it get slightly larger ~ 40%.
So iff you convert cradle to grave and use this low power memory combo (dram or other + flash) these savings will look even better.
If all devices from Google to laptop all are converted to new memory what is the total %?