Your readers are so happy to hear where you have been and having a hearty and English breakfast - with a cup of tea in your hand.... How were that morning's bowel movements - OK I hope?
What is happening with EETimes editors to publish this "article"?
"Apple needs to offer an alternative to the iPhone -- a new device targeting a different consumer group. Apple needs to expand. At least in this case, Apple needs to look at Samsung and learn. It needs to have at least the same number of smartphones in the market as Samsung if it wants to play the upgrade game with the same number of cards in hand. If not, then Apple should concentrate on delivering a stunning upgrade of its iPhone in the fall, instead of quick ones every semester just to keep up with Samsung's pace."
I always find it amusing that people who have done NOTHING creative in their life or even havent built a company 1/100 as the size of Apple gives loud mouthed advise to Apple.
To quote Jobs "By the way, what have you done that’s so great? Do you create anything, or just criticize others work?"
Steve Jobs brought an ailing computer company back to life, by morphing it into a fashionable personal gadgets company. Fashions move on. Samsung commoditized the smartphone. A predictable sequence of events, no?
Surely it cannot be a surprise if smartphones have begun to reach market saturation, as PCs have done. Cannot be a surprise that there might even be a future after the smartphone bubble?
Whether Apple will successfully mold that future is anyone's guess. But to get stuck on smartphones or tablets as the only future seems wrong to me.
In order to maintain their profit margin while studiously avoiding to sink any of it to develop their own technlogy / Mfr. capabilities, Apple must come up with a radically new system every 3 to 4 years for Consumers in the developed World who can afford $ 500 Toys. SmartPhones & Tablets are already so "passe".
In addition to informing us about her lovely, hearty and English breakfast with a cup of oh soo lovey and English tea she has delusions of adequacy:
Her passion is also (taken from her brief bio) Epistemiology, Metaphysics, Ethics and Aesthetics, she is also writing a book which central theme is Fractals (can't wait to read this one).
Her line of work goes from Arts and the environment to Technology, eHealth and GreenTech, from Fiction to Experimental Philosophy and Philosophy in Business, from Experimental Fiction to Creative Non-Fiction, from Teaching to Virtual Worlds. Susan writes extensively about EMRs and Healthcare. She lives the dream of life as an out-of-the-box thinker.
W should really thank to EETimes editors to have introduced her to its readers.As Mae West used to say - her mother should have thrown her way and kept the stork...;-))
OK - you are correct, jklaffen - of course. But this used to be a professional engineering trade magazine and the article was supposedly "analyzing" strategic positions of Apple and Samsung.
Should we simply switch to rely on DigiTimes for the information on electronics industry? My concern is -- what is happening in editorial offices of EETimes under the new management - becoming a "people" magazine?
the inevitable decline when Brits take over, another Oil Spill in the making through a classic combination of laziness / incompetence & arrogance since they can get away with it as they are given extra leeway in the US.