Google is still playing catch-up ball with Android, but its moving fast and has one advantage over Apple--is OEMs can differentiate their offerings--giving consumers features they dont' get from the iPhone.
>> Invensense's MPU-6515 six-axis combo accelerometer and gyroscope chip has enhanced its on-chip digital motion processor to handle new contextual awareness in Android KitKat.
Android embedded is one area I expect to see a lot of growth especially in the emerging market. This is going to be a huge opportunity for the hardware sector as people make embedded systems that can go mobile. Android is that free OS for that. Good to know that XL makers are working in that space now. I know Microchip has some of its latest MCU Android ready
And Invensense is just the first out of the gate--I know of other announcements coming up as vendors scramble to provide OEMs the tools they need to help Google catch up to Apple as well as offer users unique features that differentiate their implementation of Android.
This seems like a very incremental announcement of a so-so drop-in improvement part, in Q4 Invensense is due to have a 9 axis drop-in part which I would far prefer. MEMs inertial parts drift badly and without the magnetometer which the new 6 axis MPU-6515 doesn't have, it is going to get lost rather quickly. If you need contextual awareness in a smart device then a 9 axis part in Q1 will have a far better solution.