REGISTER | LOGIN
Breaking News
Comments
Newest First | Oldest First | Threaded View
gaberowe
User Rank
Author
Getting closer to single chip smart phone
gaberowe   2/3/2014 12:45:20 PM
NO RATINGS
From looking at the spreadtrum site: http://www.spreadtrum.com/en/products/basebands/view/sc7715

The fact that they integrated the PMU and modem in a single chip is pretty interesting. I guess they still need an external RF IC for the WIFI/BT/FM/GPS RF segment -- but its not clear... maybe the external multimode RF transceiver they show somehow also covers 2.4GHz band?

JimMcGregor
User Rank
Author
Re: Onus will be on Marketing Department
JimMcGregor   2/3/2014 11:22:50 AM
NO RATINGS
hm, I completely agree that in some markets and for some applicaitons, marketing is critical. However, not everyone or every region is receptive to the OEM branding. In many cases, these lower-end devices are branded and marketed by the wireless carrier, and price is pushed as a critical factor.

_hm
User Rank
Author
Onus will be on Marketing Department
_hm   2/1/2014 5:41:37 PM
NO RATINGS
Yes, your proposal looks very logical and should be true. But other part of story is marketing the device. If they really exploit this and people adept to this, it will be win big win for this organization.



Like Us on Facebook
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Martin Rowe

Test Tool Finds Ethernet Wiring Errors
Martin Rowe
Post a comment
When my house was renovated several years ago, I had the electrician install network outlets in numerous places, then run the LAN cables to a wiring closet. But he didn't document the ends ...

Martin Rowe

Local Electronics Store Supplies Engineers and Hobbyists
Martin Rowe
5 comments
Rochester, N.Y. — Tucked away in this western New York city known for its optics is Goldcrest Electronics, a local store that's supplied businesses and individuals with electronic ...

Martin Rowe

How to Transform a Technology University (Book Review)
Martin Rowe
1 Comment
The Presiding Genius of the Place by Alison Chisolm. WPI, Worcester, Mass., 234 pp., 2016. Engineers love to discuss, and often criticize, engineering education. They often claim ...

Max Maxfield

Aloha from EEWeb
Max Maxfield
Post a comment
Just a few minutes ago as I pen these words, I posted this blog about this month's Cartoon Punchline Competition over on EEWeb.com.