I do not think there is a big risk changing the name.
Their customers are engineers who read the specs before buying anything, and who will be able to look for the product they want once they discovered (assumed they had to stay in a cave for a while) the thing the used to buy at Agilent is no longer on catalog.
With the HP/Agilent split, my take was they let the business with the stronger products take the risk with the new name, and let the company with a bunch of me-too consumer products leverage the well known brand name, using that brand name to justify higher prices and/or give consumers a resason to buy their me-too product. In that case I would say the risk paid off, with the name Agilent becoming well recognized. It will be interesting to see if KT can repeat the trick.
Besides, they can't use the name that was used 75 years ago, that belongs to another company (selling me-too consumer products).
So if Keysheight will be proudly doing the same business they have been doing for the last 75 years, then why not call the company the same thing it was called 75 years ago??
I do not understand this idea of spinning off one's core business into a separate company. If a company gets into a new line of business and feels the need to split itself right down the middle, shouldn't the Execs who thought this was a great idea, come up with a NEW name for the NEW business? And why does everyone want such lame names?
I do not understand corporate America. I guess you can tell that.
I just got an e-mail from the Agilent, I mean Keysight ADS LinkedIn group.
Have you heard the news? Agilent EEsof EDA is now Keysight EEsof EDA!
The name Keysight conveys the ability to see what others cannot, offering the critical or key insight to understand and unlock the changing technology landscape. Find out more information about Keysight Technologies and watch the story behind the name at www.keysight.com.
The Keysight ADS Users Group will continue to be a great place for you to share and showcase your expertise in RF/MW Design and signal integrity applications. Your contributions, comments, and questions covering a variety of RF/MW applications make this group a great place to exchange ideas, share tips and tricks, and highlight new technologies in the RF/MW design community.
Post your question today in the Keysight ADS Users Group and check out the new Keysight logo, a tribute to our Hewlett Packard days!
Now that the part of Agilent that I deal wih is no more, I can tell you a story from 1999 when Agilent split from HP. A colleague of mine at the time said the name "Agilent" reminded him of "flatuent."