I don't envy your job in this era of publishing. It's paradoxical that the cost of "publication" has fallen so much and that the revenues are withering.
I don't know what the exact mission of EE Times is, but my favorite parts are technical articles (explanations of MIMO or "How to do save power in FPGAs") and historical ones ("The story of the 6502"). I find the business articles useful. I know it's popular, but I don't find the caption contest interesting. I know the articles about diversity generate controversy and interest but they seem out-of-place and directed at the wrong audience. The idea seems to be to get adolescent girls interested in engineering, but I'd daresay less than half of adolescent girls read EE Times on a regular basis. One competitor that I like is the IEEE Spectrum online magazine.
Junko Yoshida's reporting is the kind of material that makes me keep coming to EETimes. I can get puff pieces and press releases everywhere. Doing research and asking uncomfortable questions, OTOH, is uncommon.
"In many of our markets, we have held a defiant stance that print continues to serve an important purpose as trusted curator, when digital is inundated with endless blogs and forums that can be hard to prune, much less verify, when pressed against a project deadline."; could not agree more--NicM (25-year rider of the trade heavy rocket, EE Times.