Jim McGregor is principal at Tirias Research. He has over 25 years in the semiconductor and embedded systems industries with industry leaders, including Intel, General Dynamics, Motorola, ON Semiconductor, and ST Microelectronics. With a technical and business background, he has served in many critical facets of the industry, from brand management to engineering and manufacturing. Most recently, Jim was the chief technology strategist for In-Stat. He is a strategic advisor to several leading technology companies and is a well-recognized industry analyst, speaker, and author. He has written articles in many industry publications and is quoted in more than 125 industry and business publication worldwide.