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Women in Tech: Change the Conversation

By   12.11.2014 36

OAKLAND, Calif. — Joanna Weidenmiller has a problem with the conversation around women in technology today. The San Francisco native has started multiple companies and worked in a variety of tech sectors across the world, but she is concerned that the next generation of female techies and entrepreneurs will be deterred by too much negative conversation.

The #YesAllWomen campaign and numerous investigative articles have brought heightened attention to gender inequality in the workplace, particularly in the technology field where women hold a “disproportionally low share of STEM degrees” and the number of women in tech leadership positions is under 15% across the world. Weidenmiller, the co-founder and CEO of assessment platform 1-Page, is unabashed about her business success and disparages such a focus on gender.

“No kid is going to want to be doing this is if all we talk about is the negatives of [being a woman in the technology industry]. Technology is so new, and women in business is relatively new,” Weidenmiller told EE Times. “Men are trying to catch up as fast as they can and get out of their gorilla style, but they’re not as quick as we are.”

At the G20 Summit-sponsored Women in Leadership conference, leaders committed to reducing the gender participation gap in the workforce 25% by 2025. Weidenmiller believes changing the conversation about women in technology to focus on more positives will be crucial to achieving this goal:

The energy we spend trying to get men to treat us right, they’re never going to. I would rather just ignore it and get on with being in the business. I surround myself with successful and powerful men and women. I work with guys from Google, Yahoo, and Salesforce — not because I’m a woman, but because I built a bad-ass company and am going places.

Although women control 84% of all buying decisions worldwide, only 30% of top managers in the United States are women. Because women produce more cortisol — a hormone that is secreted during times of stress — Weidenmiller believes women are “biologically built” for the stressful tech industry. As a result, she says, female hedge fund managers outperform their male counterparts by 55% and outperform male CEOs by 60%.

Tech is the most stressful business because it’s always changing. Where a male will not take as much initiative and will take chances, a woman will not. What makes us beneficial for technology specifically is that we understand community as well as emotional incentives. We’re able to look beyond plug-and-play coding; we understand motivation and can build successful relationship channels.

Weidenmiller has a long history of outperforming the rank and file. While attending the University of Virginia as a competitive rower, Weidenmiller was recruited by the FBI during her junior year and spent several years training local police force delegates in the Middle East.

When every little girl wanted to be a ballerina, I wanted to be a secret agent. I loved the idea of… being a hero. We were starting to lose US citizens because of terrorism, and foreign countries didn’t have the right legal systems to try cases in US law. I worked with 26 local delegates of the police force and trained them on jargon and investigations.

Working under the pressures of a government institution ignited Weidenmiller’s spirit for business. At 22, she left the Bureau to start her own sales and outside marketing firm, which was sold two years later. Weidenmiller also spent five years in China working in the mobile and e-commerce fields and served as managing partner for China for Hubert Burda Media, one of the largest magazine and digital publishers in the world.

Along the way, Weidenmiller said she experienced verbal and sexual harassment, and was often disregarded by businessmen and potential investors because of her gender. Rather than aggressively confront these issues, Weidenmiller believes women should rise above or “make them feel like idiots” with a quick comment that questions an aggressor’s motives.

China is a country where there is zero political correctness. They called me a white, round-eye wife of a man. In a way, when you let that just be said instead of fighting against it… eventually they get bored. They’ll start respecting women when they see our value on the workforce. The only way to get women in the workforce is to stop only talking about these issues.

Next Page: In crowdfunding, women beat men

36 comments
Post Comment
Ariella   2014-12-11 17:43:19

"Because women produce more cortisol -- a hormone that is secreted during times of stress -- Weidenmiller believes women are "biologically built" for the stressful tech industry."

Seriously, who would buy that argument? Plenty of industries can be considered stressful, but that doesn't mean that one sex is necessarily better suited to it than the other. 

alex_m1   2014-12-11 19:28:29

>> less than 10% of the projects on crowdfunding site Kickstarter feature female-led teams, 65% percent of those projects reached their fundraising goals; just 30% of male-led ventures succeeded. Likewise, Indiegogo numbers show that women are 61% more likely than men to meet their financial goals on its site.

This could be understood in many ways - one among them is that women only take safe bets - so yes they're most likely to sucseed(but try less), while many take more risky bets - so they try more, but also fail more. And there's some research talking about gender differences in risk preferences support this point.

And this also explain why most venture capital(VC) funded business are male - the VC model is built around taking big "crazy" risks, because statistically that gives the best returns. So men , who in general start riskier businesses , more often get invested and probably at higher rates.

And technology in general is a VC based industry - and i'm sure similst notions guide investment decisions inside big businesses.

Sheetal.Pandey   2014-12-12 12:55:38

wow she seems very inspirational. But this tech industry hardly gives equal opportunity to women in leadership position. We are always victims of being fairer sex and not being taken seriously. US still is much better, India and Indians cannot tolerate women in leadership positions in tech industry. Work life balance is a big issue for women leaders in India.

Jessica Lipsky   2014-12-12 13:17:00

Thats a very good point @sheetal. Is it possible to change those cultural narratives?

Bert22306   2014-12-12 18:05:56

Every time I read pieces like this one, I wonder whether I work in a really unusual environment, or whether I'm simply oblivious. Women were certainly a small minority in our engineering graduating class (most women were in chem E, none graduated in our EE class, two graduated among the MEs), and a small minority among the engineers throughout my career. But the women there are, for the life of me, are as good or as not so good as the men. Same with the women in management positions.

I simply do not see this big dicotomy. I do see a lack of interest, among young women, for STEM careers. But the few that do make it to STEM jobs vary from quite good to not so good, just like the guys. I've certainly not noticed that the women are far better, because they had to be to get that far, or any of those other truisms one keeps hearing.

If there is any reason for guys to be "scared," it would be that more women than men are going through college these days. That's inexcusable. I feel ashamed for my gender, in that sense.

docdivakar   2014-12-12 20:05:21

@Sheetal.Pandey: I have to take exception to your statement that "India and Indians cannot tolerate women in leadership positions in tech industry." This broad characterization is simply not true, I could cite you umpteen cases where there are women CEO's and in other leadership roles in India. I personally do not care what gender is in the leading role as long as that person is doing well, inspiring every one around her/him to do better, i.e., a value-adding leader.

Now, if you state that women aspiring for leadership in Indian tech companies face higher resistance in their path in comparison to their male counterparts, I wholeheartedly agree with you! That is where a lot more needs to be done to create a fair and gender-neutral environment to nurture future leaders.

MP Divakar

perl_geek   2014-12-13 16:21:30

There are other areas in which men are over-represented:

http://healthresearchreport.me/2014/12/11/study-supports-the-theory-that-men-are-idiots/

I'm not sure that anyone wants to rectify the gender imbalance there, though. :-)*

 

 

Wnderer   2014-12-13 19:52:08

Girls don't geek because they don't want to.  I think part of it has to do with the image of engineering and programming in the US. No red blooded American teenage girl wants to spend her four years of college with a bunch of geeks. They all go into medicine to be with the hunky doctors. If you want to find women in the sciences  look along the pre-med path in biology and chemistry. And because these diciplines play a role in a lot of instrumentation, there have been lots of women around in position of authority in the companies I've worked for. They just don't do the geek work.

alex_m1   2014-12-13 20:38:08

@Wnderer - I think girls prefer biology and medicine mostly because they view the field as something that directly helps people(i.e. wanting to cure cancer), where men care much less about that , and more about curiosity ,building cool things, etc.

Bert22306   2014-12-14 17:48:17

Whatever the reasons are, I think you'll find, for instance, that veterinary medicine is WAY over-represented by women these days. Numbers like 75-80 percent of vet school classes are women.

Okay, so is there any large scale soul searching going on about that? My daughter and son-in-law are both vet specialists, so you'd think I might have some inkling if people were concerned. Yet I'm unaware of any angst on this score.

betajet   2014-12-14 17:55:41

Wnderer generalized: Girls don't geek because they don't want to.

As they say, "The 19th Century just called and it wants its generalization back".

My personal experience with most of the women I've met in engineering and computer science (as a student, as a professor, and as a practicing engineer) is that they bloody well did want to be there and that they enjoyed the intellectual challenge every bit as much as the best males.  If I were to be forced to generalize I would say that they typically wanted to be there more than males.  I'd attibute this to the large percentage of males who are encouraged to go into STEM even if they don't want to, versus the large percentage of females who are discouraged from STEM even if they they do want to.  So the females who do jump the hurdles are there because they really wanted to be.

JMO/YMMV

elizabethsimon   2014-12-14 19:05:37

@betajet:

I agree, most women in the field HAVE to want to be there or they wouldn't have overcome the hurdles put in their path.

I include myself in that, by the way. When I was in college, I was frequently the only woman in my upper division engineering classes. I also got well above average grades in those classes. Since then, I've often found myself as the only woman engineer in a group. Where I work now, I'm starting to see more women engineers.

So, yes, I'm there because I want to be.

I found this piece to be a refreshing take on the situation.

 

Wnderer   2014-12-14 21:11:01

@betajet -- So the females who do jump the hurdles are there because they really wanted to be.  

What hurdles? The females who go into engineering want to be there, the ones that don't, don't.  The concept that programming and engineering are somehow more sexist than other sciences is BS. You'd need to have girls pursuing engineering and either changing majors in college or changing careers after graduating for that to be true. Freshman year there are girls in the same physics, math and chemistry classes as the boys who become engineers and then the girls pursue different majors from the boys.  I've said nothing about women not being capable of being engineers.  The women who are capable of being engineers don't choose to be engineers. Women go into the sciences. They go into medicine. You are insulting engineers, engineering professors and engineering schools saying they're actively trying to keep women out of engineering and it's not true.  Quite the opposite. There have programs for the last thirty years trying to get more women into engineering and they haven't worked.

 

 

scud   2014-12-15 05:53:12

The undending discussions about women in technology are now starting to get boring. Like Bert said, even I wonder, is our industry really that chauvinistic? Every engineer (or for that matter, every professional) faces hurdles in their lives on account of being unique in one way or the other. For example, in a diverse country like India where different regions have hugely different language and culture, it is no uncommon that people speaking language X find themselves in an office where most people speak language A or B. That kind of a situation brings its own hurdles. Engineers may also find themselves 'sticking out' of the pack in terms of their race or colour. So what do we do? Whine? Complain? Keep saying how we, the minority are so great and can beat every else hollow? Keep finding conspiracy theories? Or do we just dig in our heels and let our work do the talking?

My experience of working with women engineers is that - some are outstanding, some are average, some are just no good - in short, just like you expect any engineer to be. Which, I think, is perfectly fine.

IMHO, if women are interested in technology, they should just go ahead and do it. Companies are nowadays devising special programmes to fast track the career growth of their women executives. And right from school, I never heard any of my women classmates complaining that their families won't allow them to do engineering. 

I really don't know how much more encouragement is needed.

BTW, most girls tend to be very good in the languages, and boys are rather poor at that. Any disaster management being planned there?

Jessica Lipsky   2014-12-15 18:13:10

@wnderer  I think one of the issues here is a cultural divide between what girls are interested in, and what they're told they should be interested in. Colleges can have programs for women (though I imagine few people would tell you there are "enough" programs), but encouraging girls, teens, women to get invovled in the field is another story. Weidenmiller believes much of the negative talk around women in tech is further deterring those potential engineers.

Jessica Lipsky   2014-12-15 18:13:13

@wnderer  I think one of the issues here is a cultural divide between what girls are interested in, and what they're told they should be interested in. Colleges can have programs for women (though I imagine few people would tell you there are "enough" programs), but encouraging girls, teens, women to get invovled in the field is another story. Weidenmiller believes much of the negative talk around women in tech is further deterring those potential engineers.

zeeglen   2014-12-16 10:16:24

@scud I never heard any of my women classmates complaining that their families won't allow them to do engineering.

Back in the '80's I mentored a very bright young college intern.  She took some time off to visit relatives in South Korea.  When she returned she told me how the relatives asked her mother "Why do you let Wendy study engineering?  That is a man's job."

She is now a university professor.

douglas442   2014-12-17 10:39:15

A fundamental key in socially adapting to the differences in focus, as they have always existed in the interrelationships between men and women, involves understanding them as arising from a process of complementarity... and that it applies to how one approaches their studies ( or should apply to how they conduct their teaching ) in the fields of engineering, as well as anything else. 

Stating the basic issue as simply as possible:

Women are great at figuring out the ways to do something and get it done...

... while men are good at figuring out all sorts of ways and reasons to get out of doing it.


See how that works?

 

Duane Benson   2014-12-17 16:57:30

re: "No red blooded American teenage girl wants to spend her four years of college with a bunch of geeks"

My teenage daughter would take exception to that statement, as would I. She revels in her geekiness and has made geekiness cool amongst her circle of friends. She's proud of it and doesn't listen to anyone who puts her down for it.

Max The Magnificent   2014-12-17 17:24:14

For anyone who thinks women have no place in engineering, may I point out a little known fact, that -- not content with just singing and acting -- Ms Britney Spears is an expert in semiconductor physics. If you visit this website, she will guide you in the fundamentals of the vital semiconductor laser components that have made it possible to hear her super music in a digital format.

Max The Magnificent   2014-12-17 17:56:58

@Duane: No red blooded American teenage girl wants to spend her four years of college with a bunch of geeks

I know you were quoting someone else -- I take no position on this one way or the other -- all I know is that as a red-blooded English boy, I would have been more than happy to spend my four years of college with a bunch of teenage girls -- Instead I got landed with a bunch of geeks (actually, I was the king of the geeks :-)

 

Wnderer   2014-12-17 18:26:47

Maybe my statements were hyperbole, but I stand by them. I believe the image of engineering in the media is chasing away girls and also boys, who don't want to be seen as geeks, away from engineering. That's why so many engineers are foreigners from other cultures that have a different view of who engineers are.

perl_geek   2014-12-17 19:05:45

Any discussion of female engineers, especially from India, would be incomplete without a mention of Jayshree Ullal. A most impressive lady, (and nice, to boot).

http://www.arista.com/en/company/management-team

Women are rare in physics, too. In conversation with another student in an acting class, she mentioned that she had a Masters in physics. When I commented on the rarity, she said it had one great advantage; there was never a shortage of washroom space in the breaks between classes.

 

betajet   2014-12-17 20:56:29

Wnderer wrote: I believe the image of engineering in the media is chasing away girls and also boys, who don't want to be seen as geeks, away from engineering.

IMO what's driving USA students away from engineering is outsourcing , H1-B visas , age discrimination , underemployment , and everything they read in Dilbert -- over half of which, alas, is true.   They quite simply see a bleak future in engineering.  While you hear a lot about how important STEM is, the real message to USA students is quite clear: Wall Street is where the money is.

JMO/YMMV

seaEE   2014-12-17 23:49:03

@Max

And Oliva Newton John is the granddaughter of physicist Max Born. 

Max The Magnificent   2014-12-18 09:26:16

@seaEE: Oliva Newton John is the granddaughter of physicist Max Born .

Well! Strike me with a kipper! You could have knocked me over with a fishwife!

Bob Snyder   2014-12-18 14:57:02

Bonnie Baker is an EE who works for TI and formerly worked for Microchip. I have never met her and have no connection with her, apart from being very grateful for the articles that she writes about Analog to Digital converters and related topics. She has deep subject knowledge and a gift for communicating concepts in a way that is easy to grasp. Anyone who has needed this type of information and has discovered her articles and books cannot help but share my admiration of her work. Her contributions to the field have probably influenced more people's assumptions about women than all of the "Women in Tech" articles put together.

seaEE   2014-12-18 22:32:35

Max said Well! Strike me with a kipper! You could have knocked me over with a fishwife!


I agree it is somewhat astonishing, but looking back on her career, perhaps one should be slightly less surprised.  When she sang hit songs like, Let's Be Physicists, Physicists!  Or when she sang songs like Hopelessly Devoted to Mu, I think it is apparent now that Olivia's physicist roots and scientific bent were showing.

 

@Bob Snyder

I recall a Burr Brown seminar I went to given by Bonnie Baker.  I still have my Burr Brown Applications Seminar Fall 1994 book.  The chapter entitled Isolating Signals and Power Supplies lists Bonnie as the contributing author.

 

 

David Ashton   2014-12-19 01:34:06

Britney, on the other hand, had hits with

  • Baby one monostable time
  • I'm a slave flip-flop
  • Do somethin' (about the first time she tried to get a LED to flash)
  • Work Bitch (more about the LED...)
  • Someday I will understand (ditto)
  • 3 (when she discovered how many legs a transistor has)
  • Radar (when she had progressed a bit)
  • Overprotected (when she put too-low-voltage Zeners on her power lines

And in answer to your next question, no, I am NOT a big Britney fan, I had to look these up :-)

Clive"Max"Maxfield   2014-12-19 10:08:25

@seaEE: ...Let's Be Physicists, Physicists!  Or when she sang songs like Hopelessly Devoted to Mu ...

We won't see songs like these again (said Max whilst humming "A place where nobody dared to go, The love that we came to know, They call it Xanadu..." )

Clive"Max"Maxfield   2014-12-19 10:15:03

@David: Britney, on the other hand, had hits with Baby one monostable time ...

I remember a brilliant advert on TV when that one first came out -- some famous American politician was sitting in a chair watching the video of her singing it on his TV ... and at the end the dog by his side want "Woof" and he said "Down Boy" (one day when I'm older I hope to learn what he meant LOL)

Duane Benson   2014-12-23 12:34:07

re: "the media is chasing away girls and also boys, who don't want to be seen as geeks, away from engineering"

I think this expresses the biggest part of the problem. It's not just the media though. Societal attitudes alone (which helps drive the media, which helps drive societal attitudes...) contribute a great deal to the problem.

I find it interesting and a bit refreshing that the term "geek" has developed a bit of positive cachet in the last few years. The remaining problem, however, is that it seems that many of the people who would self-identify as a geek, in order to be "cool", will still deride math and technology knowledge.

David Ashton   2014-12-23 17:38:51

@Duane... Anyone who, like your daughter, is independent-minded enough to ignore peer pressure (which was bad enough in my school days and is now, by all accounts, much worse) should be able to do anything they want to.  I was like that at school but it did cause me a bit of inward heartache.  I'm not sure how much of this is nurture and how much is nature, but kudos to you for whatever nurturing contribution you have made!

LisaBrown   2014-12-24 13:15:44

If true, why do other industries like financial one performing convenient borrowing vehicle not have the same problem... It's all the subtle things that add up in how people perceive women in particular and any underrepresented group in general. Everyone needs to start with themselves and really think hard about the assumptions each one of us makes. I guarantee you that the nicest people in the world who would swear they would never discriminate still sometimes make unconscious incorrect assumptions due to gender.

DrQuine   2014-12-27 20:06:41

While ignorant bigoted men are an occupational hazard, women producing positive business results will melt through a lot of bias in most bottom line oriented companies. As women already outnumber men in college, considerable talent is becoming available to help move out of the dark ages of gender bias and into a more positive 21st century meritocracy. Every woman who blazes the trail into new fields helps pave the way for those behind her. Go for it!

DidoCk   2022-06-19 05:10:47

It is really sad that something like that is happening!

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